FDBusiness.com

New JuiceBurst packs go interactive with Blippar technology

 Breaking News
  • Arla Foods Delivers Turn-around After Tough Start to 2018 After a difficult first quarter, Arla Foods came out of 2018 with improved sales and brand share as the international dairy co-operative’s performance grew stronger throughout the year. The transformation programme Calcium delivered cost-savings far beyond targets for the year and thanks to a historically strong balance sheet the board of directors has proposed to [...]...
  • British Gin Boosted by Exports The latest figures from HM Revenue and Customs show that British gin sales abroad, in 2018, were worth £612 million – up 15% on the previous year. In 2016 export sales of the juniper-based spirit broke the half a billion-pound mark for the first time and since then the popularity of British gin has seen [...]...
  • Operating Profit Declines at PepsiCo Announces $2.5 Billion Restructuring Programme PepsiCo has reported a 2% increase in net net revenue to $64.66 billion and a 2% drop in operating profit to $10.11 billion for 2018. However, organic revenue, which excludes the impacts of foreign exchange translation, acquisitions, divestitures, structural and other changes, grew 4% and and core constant currency operating profit increased 2%. Commodity mark-to-market net [...]...
  • Kerry Group Benefits From Unique Business Model Kerry Group, the global taste, nutrition and consumer foods business, has reported a 3.1% increase in revenue to €6.6 billion for the year ended 31 December 2018, reflecting strong volume growth and contribution from acquisitions, partially offset by adverse currency movements. Business volumes grew by 3.5% and pricing decreased by 0.5% against a backdrop of [...]...
  • Premier Foods Discontinues Ambrosia Sale Process Premier Foods has decided not to proceed with the potential disposal of its Ambrosia brand. A number of parties expressed interest in the business, and since the New Year Premier Foods has been engaged in detailed discussions with a small group of potential buyers. However, the Premier borad has concluded that in the present business [...]...

New JuiceBurst packs go interactive with Blippar technology

January 31
12:16 2013

Soft drinks brand JuiceBurst has revamped its packaging to incorporate the latest augmented reality technology, allowing consumers to use their smart phones to interact with product

The Blippar-based technology, according to the brand’s owner Purity Soft Drinks, is said to be a first in the category.

Consumers can use their smartphone to take a picture of an image on a JuiceBurst label. This leads them to a video of the fruit exploding. It will also reveal links to JuiceBurst social media channels inviting further consumer engagement including competitions.

Purity Soft Drinks linked up with design agency Williams Murray Hamm and Berkshire Labels. JuiceBurst will also be launching its website via social media platform Pinterest.

Jon Evans, Marketing Director for Purity Soft Drinks said: “We are extremely excited about bringing Blippar technology into the soft drinks sector.  It’s something our core target audience, 18 to 24 year olds, know all about and use frequently via their smart phones.  By completely overhauling our packaging and making it interactive we feel it will not only stand out on shelf and in-store but also create greater engagement with our consumers.”

Garrick Hamm, creative director of Williams Murray Hamm added: “It’s packaging as media. A series of ‘outbursts’ with the pack literally shouting from the shelf as the fruit ‘bursts’. Artem, the special effects company behind some of the opening ceremony scenes at the Olympics, blew the fruit up for us while the action was filmed at high speed.  We just loved the idea of people watching the bursting fruit on their smart ‘phones as they shop the fixture. I don’t think anyone’s done that before.”

 

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements