New-Look Pepsi Bottle Heads Redesigned Range

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

New-Look Pepsi Bottle Heads Redesigned Range

March 17
10:49 2013

The first new Pepsi bottle design to emerge since the mid-1990s has been unveiled and will start to appear on US supermarket shelves from 16 April onwards.

Gradually replacing the familiar bottle shape in use since 1996, the revised design is the lead member of a company-wide redesign programme, led by Mauro Porcini – Chief Design Officer at PepsiCo.

“This new bottle is the next milestone in Pepsi’s Live For Now marketing campaign”, explained Pepsi Marketing’s Vice President Angelique Krembs. “Our single serve bottle is the most visible and tangible connection point we have with our consumers, and we love how the new bottle expresses our brand DNA.”

Redesigned Pepsi Bottle

Compared to its predecessors, the redesigned Pepsi bottle offers a more tactile drinking experience while, stylistically, its ‘bold swirl and elevated profile’ mirror PepsiCo’s young-at-heart approach, according to the firm.

Specifically, the bottom half of the bottle is now contoured to match the shape of the hand, while the new wrap-around label takes up less space, allowing more of the contents to be seen.

“We didn’t want to create a shape that came out of nowhere”, Krembs added in comments quoted by Ad Age. “It’s not uniform, it’s a little asymmetrical, there’s a little edginess and playfulness, which is consistent with Pepsi’s equities and youthful spirit.”

New-Look Pepsi Bottle

The new-look Pepsi bottle comes in 16- and 20-ounce packaging and, at selected locations, a revised 12-ounce glass bottle will be available, too.

This is just the latest bold move made by PepsiCo over the past 12 months. Recently, it signed a long-term Super Bowl sponsorship contract, while it’s also now involved in pop star Beyonce’s PR work, too.

In May 2012, PepsiCo launched a range of Michael Jackson tribute cans – these also part of its Live For Now marketing campaign. Pepsi first started working with the late ‘King of Pop’ in 1983 and, five years later, sponsored his ‘Bad’ tour.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here