FDBusiness.com

New Prepared Foods for Pets Rise With Strong Health Claim Activity

 Breaking News
  • Nestlé Inaugurates Packaging Research Institute Nestlé has officially inaugurated the Institute of Packaging Sciences, the first-of-its-kind in the food industry. The new Institute enables Nestlé to accelerate its efforts to bring functional, safe and environmentally friendly packaging solutions to the market and to address the global challenge of plastic packaging waste. Mark Schneider, Nestlé CEO, comments: “Our vision is a world [...]...
  • Three Meals a Day – The Key to Boosting Digestive Health Markets? The traditional pattern of breakfast, lunch and dinner may hold the key to boosting digestive health markets, according to Kerry Group, the makers of the leading probiotic, GanedenBC30®. A new GanedenBC30 report notes that 85% of consumers say they are interested in buying products with digestive health benefits, but only 45% actually do.1 Additional insights report on key [...]...
  • Deliveroo, Costa Coffee and BrewDog are the UK’s Fastest Growing Brands Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ™ Top 75 Most Valuable UK Brands, announced by WPP and Kantar. Vodafone remains the UK’s most valuable brand, worth US$26.5 billion (£21.5 billion), followed by HSBC and Shell. Deliveroo, at no.50 after increasing its value 54% [...]...
  • Arla Foods Ingredients Obtains GRAS Approval For Alpha-lactalbumin in Infant Formula Arla Foods Ingredients has obtained Generally Recognized as Safe (GRAS) approval relating to its use of alpha-lactalbumin in infant formula. The US Food & Drug Administration (FDA) issued the company with a GRAS Notice known as a ‘no objection letter’. It states that it has no questions regarding the safety of fractionated whey protein concentrate [...]...
  • Java Republic is ‘Beverage Company of the Year 2019’ in Ireland Java Republic won the award of Beverage Company of the Year at the recent 2019 Food & Drink Business Awards. These prestigious awards celebrate the very best in food and drink manufacturing, retail, and food service across the island of Ireland. The Awards recognise the very best in the industry across 18 categories. For Java Republic winning Beverage [...]...

New Prepared Foods for Pets Rise With Strong Health Claim Activity

New Prepared Foods for Pets Rise With Strong Health Claim Activity
June 19
10:53 2015

Rising levels of interest in health, snacking and indulgence are trending in the pet foods market, as owners increasingly treat their pets as family members. This is leading to strong innovation and profit potential in the prepared pet foods space.

“With the high level of emotional attachment that many owners have with their pets, they are treated more like family members or even children and given only the very best in terms of food and care,” reports Lu Ann Williams, Director of Innovation at Innova Market Insights. “So it is not surprising that trends apparent in human prepared foods are increasingly in evidence in pet foods.”

Dog food lines still account for the majority of pet foods launches globally, with 49% of the total recorded by Innova Market Insights in the 12 months to the end of March 2015. But the share of cat food has risen markedly over the past five years (from 30% to 45%). This reflects the growing popularity of cats as more convenient pets for busy modern lifestyles and the consequent growth in the range and types of products being introduced. Likewise the popularity of smaller dogs has also grown, resulting in the appearance of more products tailored to their specific needs in terms of formulation and portion-size.

Nearly 73% of global pet foods launches recorded by Innova Market Insights in the 12 months to the end of March 2015 used a health positioning of some kind, rising to over 82% in the US. This covered a wide range of types of claim, including the use of healthy ingredients such vitamins and minerals, omega 3 fatty acids and glucosamine, as well as nutritionally balanced formulations targeted at particular age groups or health conditions. Natural formulations are also a key area of activity, with nearly 14% of global launches using a natural positioning, rising to nearly twice that level in the US.

The pet treats and snacks market has been one of the fastest growing sectors of the market in recent years for both dogs and cats. This sector in particular has seen rising levels of interest in offering nutritionally balanced and tasty treats, often with additional health benefits.

Oral care is a particular area of interest in the dog foods market, with over 18% of launches featuring oral health claims and the appearance of specialist snack and treat products such as Pedigree Dentaflex from Mars. As pets live longer, joint health claims are also increasingly being featured; used by 7.4% of dog foods launches globally.

The cat treats market has also seen activity in functional lines, as well as in new shapes, flavors formats and combinations. Nestlé Purina’s Felix Twists, for example, were launched into the cat snacks market in Europe featuring spiral-shaped twisted sticks combining two flavors, rich in either fish or meat.

For more information about Innova Market Insights, please visit: www.innovadatabase.com.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements