FDBusiness.com

One in Two Consumers Now Feel British Food is Better Quality Post Horse Meat Scandal

 Breaking News
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...
  • Ireland’s Most Sustainable Paper-free Cup Launched Ireland’s only completely paper-free compostable cup has been launched by Zeus, the Irish global packaging solutions company. Unlike other compostable cups, the Treefree Cup contains absolutely no paper product, making it the most sustainable single-use cup available in the Irish market. Additionally, to tackle the composting waste problem in Ireland, the cups and lids will be [...]...
  • GEA Supplies Largest Buttermaking Machine in India GEA recently sold its first buttermaking machine type BUE to an Indian dairy producer. Creamy Foods Limited, located in the state Uttar-Pradesh, placed an order for a GEA BUE 6000, which has a capacity of up to 6000kg/h butter, making it the largest buttermaking machine in India. The new machine will be brought into operation in [...]...
  • Clearance For Arla Foods UK and Yeo Valley Deal The British Competition and Markets Authority (CMA) has cleared Arla Foods UK’s proposed acquisition of Yeo Valley Dairies, a subsidiary of the Yeo Valley Group. The transaction will give the farmer-owned dairy co-operative the rights to use the Yeo Valley brand in milk, butter, spreads and cheese under an intellectual property licence with Yeo Valley. The [...]...

One in Two Consumers Now Feel British Food is Better Quality Post Horse Meat Scandal

One in Two Consumers Now Feel British Food is Better Quality Post Horse Meat Scandal
March 26
11:48 2013

The horse meat scandal, which broke in January 2013, has once again put the spotlight on the sourcing of food, with concerns raised over the way in which meat from overseas has entered the UK f ood chain. And new research from Mintel reveals that the scandal has already made its mark on British consumers when it comes to food provenance as buying British, local and regional food grows in importance among today’s consumers.

In an exclusive report looking at provenance in food and drink, consumer attitudes were compared pre-horse meat scandal (Dec 2012) and post revelations (Mar 2013). The research found British origin continues to rise in importance among the nation’s shoppers, indeed, in December 2012 four in ten (40%) Brits agreed that British food was better quality than imported food, in just three months this figure has risen to one in two (49%). 

In addition, Mintel asked consumers about factors which would influence their buying choice in food and non-alcoholic drinks – British origin (34%) was the most important issue to shoppers- a figure which had risen from three in ten (30%) at the end of  2012.  Being of local origin has also risen in importance, from 17% in 2012 to more than one in five (21%) in March 2013. Regional, likewise, saw a rise up from 10% in December 2012 to 14% in March 2013.

Amy Price, Senior Food and Drink Analyst says: “The importance of food being British has leapt in popularity in the wake the horse meat scandal. The food industry is likely to feel the effects for some time, with consumers taking a greater interest in British and local origin and a more proactive stance on questioning the provenance of their food. The horse meat scandal has re-affirmed consumers’ faith in the quality of British-produced food.”

While ‘traceability’ is only of concern to 14% of British shoppers, this latest research shows it is an issue which has shown the greatest increase in importance amongst today’s more savvy consumer – a figure which has risen from just 6% in three months.

“Even in the aftermath of the horse meat scare, traceability as a key choice factor is far behind, for example, British origin. This indicates that British origin is seen by consumers to provide the most effective shortcut to reassurance, when considering various food issues.”

Amy Price continues: “Focusing on promoting transparency to consumers, either through proving British sourcing through logos such as the Red Tractor or through placing greater emphasis on traceability, as well as communicating steps that are being taken to shorten or tighten the supply chain would likely resonate with consumers in the current climate, helping to build credibility and restore trust among consumers.”

Not only is British origin growing in importance, but consumers are also becoming more passionate about supporting British farmers and growers. Three quarters (74%) of all consumers feel it is the duty of the retailers to support British farmers and growers – up from (68%) in December 2012.

But while the nation grows more interested in British food – the consumer has become ever more suspicious about the food on their plate – almost seven in ten (68%) Brits admit it is hard to know when food is really British, up from 59% in December 2012. Despite this questioning, today, a third (33%) of the nation say that they are willing to pay more for food and drink with a ‘made in Britain’ label – a figure which has risen from a quarter (24%) back in December 2012.

“The fact that consumers are willing to pay more for British produce in these difficult financial times is extremely encouraging for British food producers. British growers and producers should emphasise these tangible benefits in their marketing messages in order to remind consumers of the positives attributes of buying British,” she concludes.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements