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Paperjam creates ‘luxury’ packs for new chocolate range

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Paperjam creates ‘luxury’ packs for new chocolate range

January 31
10:20 2013

Design firm Paperjam has created, what it calls, ‘luxurious’ packaging for a new range of artisan chocolates created by Northern Ireland charity Chocolate Memories

Belfast-based design firm Paperjam Design  were approached by charity group Autism Initiatives to create a brand for their new social enterprise, Chocolate Memories.

According to Paperjam, the brief was to create packs that looked luxurious but to do this “on a budget”.

Paperjam said it designed a range of boxes “that were practical for production, elegantly designed and showcased the product beautifully”.

It also said that it used “an art deco inspired typeface and a subtle colour palette to accentuate the elegance and decadence of this more sophisticated product, elevating it to a premium brand”.


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