FDBusiness.com

Structural packaging consultant Studio Davis has linked up with design agency Osborne Pike to create a distinctive bottle for Beam’s tequila brand Casa Sauza

The 750ml Edicion Limitada bottle has been created to reflect Casa Sauza’s heritage and craftsmanship. Studio Davis and Osborne Pike took inspiration “from La Quinta, the spiritual home of the Sauza family; La Constancia, the ageing room; Obsidian, the ancient volcanic rock that gives the land in this region its fertile properties; and Don Cenobio Sauza, the founder of the distillery”.

Gigi Dadan, global tequila marketing director at Beam said: “Limited-edition bottlings and special small batch, premium expressions are among the most significant new developments in the tequila category. Casa Sauza XA is an exciting addition to our portfolio. This new signature expression is a nod to our pioneering spirit and dedication to creating exceptionally fine tequila for today’s sophisticated palates.”

Will Davis, creative director at Studio Davis, added: “When we were ideating this unique packaging, we knew there was potential to explore a new and innovative usage experience for the ultra-premium spirit category. Innovative packaging ideas can often be rejected if they are not relevant to the brand, but we felt the new opening ritual executed with leather straps and metal buckles achieves the right balance of heritage and craftsmanship with a novel consumer experience”.

David Pike, creative director at Osborne Pike, said: “The unique bottle form and opening ritual already says a lot about this innovative product. We wanted to keep the graphic elements simple and refined, placed within the glass ‘saddle’ that is such an elegant feature of Studio Davis’ bottle. We came up with the idea of using ‘XA’ as a descriptor, a nod to premium cognac’s XO designation but with a Mexican twist.”