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Pearlfisher creates the branding for new convenience food range

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Pearlfisher creates the branding for new convenience food range

August 10
14:12 2013

Gourmet convenience food specialist Tanfield has turned to Pearlfisher to create its new brand ilumi

The brand is a range of convenience meals, which are nut, milk and gluten free. The ilumi range includes soups casseroles and curries. The products are sold online.

Tanfield’s brief to Pearlfisher was to create an entirely new brand and Pearlfisher creative director Sarah Cattle said: “This is not about designing a piece of packaging, it’s about bringing to life a forward thinking, food-focused approach in a world where the food itself often seems side-lined.

“Visually we have deliberately used a positive and vibrant colour palette that celebrates the tasty variety of dishes in conjunction with a bold graphic precision that reflects the exact consideration given to every single ingredient that goes into the food. We have also created a system of beautiful icons to use across the brand to celebrate the desire for information. The brand aims to visually empower consumers by allowing them to love their food whilst always feeling in control.”

Geoff Allison, chief executive at Tanfield, added: “We are delighted with the work from the team at Pearlfisher in creating a unique brand concept and positioning and how they have translated this so well into a fresh, modern and contemporary design.”

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