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PepsiCo Invests £8.5 Million in Quaker Mill as Porridge Sales Soar

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PepsiCo Invests £8.5 Million in Quaker Mill as Porridge Sales Soar

PepsiCo Invests £8.5 Million in Quaker Mill as Porridge Sales Soar
June 02
11:49 2011

PepsiCo UK is investing £8.5 million in its Quaker Oats site at Cupar in Fife, Scotland, in order to meet increasing consumer demand for Quaker’s hot cereals, which have grown by 13% over the last year. Quaker Oats will benefit from a new state-of-the-art plant based at the Cupar site, helping to boost its oat milling capacity and allow for increased production.

Porridge has become an ever more popular and all-year round breakfast choice for British consumers. In particular, Quaker’s Oat So Simple range has been driving the company’s growth with sales of the product’s flavour variants growing by 30% year on year. The launch of this range revolutionised the porridge market as it made it easier for people to cook porridge and offered taste variations.

“Quaker Oats have been milled at the Cupar site for over 60 years and as we’re one of just two manufacturers that still mill our own oats, it’s really important for us to continue to invest in the site, so that we can protect this great heritage,” says David Murray, general manager of Quaker Oats. “We’ve been expanding the site for many years, having added 8 production lines since 2002, but this new investment will really help us to continue to feed the incredible consumer demand for porridge as a breakfast choice.”

Quaker Oats have been produced on the Cupar site since 1947. The site is currently home to Quaker Oats and Scott’s Porage Oats; producing Oat So Simple, as well as Quaker’s latest innovation, Quaker Oat So Simple Pots, designed to make porridge preparations even easier.

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