FDBusiness.com

PepsiCo Invests £8.5 Million in Quaker Mill as Porridge Sales Soar

 Breaking News
  • Vion Names New CEO Vion, the international meat group, has appointed Ronald Lotgerink as its new CEO with effect from 1 September. Ronald Lotgerink is currently the CEO of Zwanenberg Food Group, a leading European producer and exporter of meat products, canned meat, snacks, soups and sauces. Ronald Lotgerink started his career at KPMG. In 1989 he joined Zwanenberg Food [...]...
  • Harrogate Water Reports Record Sales Harrogate Water has announced another year of record sales with growth of 24 per cent – almost four times higher than market growth for bottled water. The company has seen increased sales in the high-volume supermarket sector, continued strong growth in export and travel markets and greater demand for premium glass products in both grocery [...]...
  • Alcohol Worth £16 Billion is UK’s Leading FMCG Category Innovation in the drinks sector and a reduction in the amount of trade promotions has seen Alcohol retain its place as the top selling FMCG category in the UK, worth £16.1 billion (€18.2 billion) in value sales to the economy. This is according to big data and technology expert for consumer industries, IRI’s Top Categories Special Report – an analysis [...]...
  • Irish Grocery Market Fends Off the Beast from the East The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 25 March 2018, show that the Irish grocery market brushed off the Beast from the East to post strong sales growth of 3.8%. Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Although shoppers had upped their spend in preparation for [...]...
  • TrayTrack – A Unique Inline Overhead Concept For Optimum Tray Logistics Once trays have been filled with product, poultry processors will often be faced with how to transport them to packaging equipment elsewhere in the plant. This job can be done manually using crates. Alternatively, product can be transported on a complex system of belt conveyors, usually criss-crossing other similar systems. TrayTrack, a unique automated solution [...]...

PepsiCo Invests £8.5 Million in Quaker Mill as Porridge Sales Soar

PepsiCo Invests £8.5 Million in Quaker Mill as Porridge Sales Soar
June 02
11:49 2011

PepsiCo UK is investing £8.5 million in its Quaker Oats site at Cupar in Fife, Scotland, in order to meet increasing consumer demand for Quaker’s hot cereals, which have grown by 13% over the last year. Quaker Oats will benefit from a new state-of-the-art plant based at the Cupar site, helping to boost its oat milling capacity and allow for increased production.

Porridge has become an ever more popular and all-year round breakfast choice for British consumers. In particular, Quaker’s Oat So Simple range has been driving the company’s growth with sales of the product’s flavour variants growing by 30% year on year. The launch of this range revolutionised the porridge market as it made it easier for people to cook porridge and offered taste variations.

“Quaker Oats have been milled at the Cupar site for over 60 years and as we’re one of just two manufacturers that still mill our own oats, it’s really important for us to continue to invest in the site, so that we can protect this great heritage,” says David Murray, general manager of Quaker Oats. “We’ve been expanding the site for many years, having added 8 production lines since 2002, but this new investment will really help us to continue to feed the incredible consumer demand for porridge as a breakfast choice.”

Quaker Oats have been produced on the Cupar site since 1947. The site is currently home to Quaker Oats and Scott’s Porage Oats; producing Oat So Simple, as well as Quaker’s latest innovation, Quaker Oat So Simple Pots, designed to make porridge preparations even easier.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • April 19, 2018GastroPan Exhibition
  • April 22, 2018Natural & Organic Products 
  • April 24, 2018InterFood Krasnodar
  • April 24, 2018Seafood Processing Global
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements