FDBusiness.com

PepsiCo Signs New Deal With UEFA Champions League

 Breaking News
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...
  • Sidel Launches Versatile Aseptic Combi Predis For Highly Flexible Production Sidel has introduced the versatile Aseptic Combi Predis, a new solution that can produce aseptically both still beverages and carbonated soft drinks in PET bottles. This results in a high degree of production flexibility and productivity while contributing to reduced costs and lowering the environmental impact. Different consumer expectations drive the demand for beverages today: a [...]...
  • Aseptic Soft Drink Bottling Without Changeover Time GEA has launched the latest generation of aseptic filling technology: the Fillstar CX EVO. This multi-functional system provides beverage industry customers with the capacity to seamlessly switch between different types of products, from carbonated to still aseptic beverages and vice-versa. The usual product changeover times of approximately three hours are a thing of the past as [...]...

PepsiCo Signs New Deal With UEFA Champions League

PepsiCo Signs New Deal With UEFA Champions League
June 12
12:00 2015

PepsiCo’s flagship global brands Lay’s, Gatorade and Pepsi MAX are joining forces with the UEFA Champions League as global beverages and foods giant has entered a new partnership with the prestigious European club football tournament. PepsiCo’s agreement with the UEFA Champions League will officially begin on July 1, prior to the start of the 2015/16 season. Lay’s /Walkers, Gatorade and Pepsi MAX will serve as lead brands for the tournament. In addition, PepsiCo will also integrate Doritos, Lipton and 7UP brands into the sponsorship programme. The move takes PepsiCo’s long-standing relationship with great football to another level.

Ramon Laguarta, chief executive of PepsiCo Europe, comments: “The UEFA Champions League is without a doubt one of the most prestigious football competitions in the world, and with more than a billion football fans watching the matches every season, this new partnership offers unprecedented opportunities for both parties. We’re passionate about football and we can’t wait to share that passion with UEFA Champions League fans in Europe and around the world.”

Ramon Laguarta, CEO of PepsiCo Europe.

Ramon Laguarta, CEO of PepsiCo Europe.

He adds: “PepsiCo’s food and beverage brands, combined with the power of the UEFA Champions League, are a perfect fit. In joining forces we can create great opportunities for friends and families to come together and enjoy themselves. Together we will take the union between football and entertainment to new heights and UEFA Champions League fans can expect some fantastic new experiences from Lay’s, Gatorade, Pepsi MAX as we head into the 2015/16 season. Stay tuned!”

Guy-Laurent Epstein, UEFA Events SA marketing director, says: “PepsiCo is a truly global partner, and we are excited to be working closely with them on engaging fans across the world through innovative marketing activations, while also benefiting from their extensive experience in the entertainment area to further enhance the UEFA Champions League brand.”

The UEFA Champions League Final is the world’s most watched annual sporting event. The recent final was aired in more than 200 countries, reaching an estimated 400 million viewers, with an anticipated average live match viewership of 180 million. The season from the Play-Offs to Final runs over 17 match weeks with a total of 145 games. The league provides more than 110,000 hours of TV content over a season and audiences are significant regionally and globally, with 1.1 billion unique viewers of live match coverage worldwide.

Alongside its long-standing passion for football, PepsiCo also has a legacy of partnering with world-class sports leagues to develop engaging, cutting-edge content and marketing programmes. PepsiCo’s other sports league partners include the National Basketball Association, National Football League, National Hockey League, Major League Baseball, Indian Premier League and International Cricket Council.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements