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Pernod Ricard Selling Danish and German Brands For €103 Million

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Pernod Ricard Selling Danish and German Brands For €103 Million

Pernod Ricard Selling Danish and German Brands For €103 Million
July 13
11:47 2012

Pernod Ricard is disposing of its Danish aquavit brands Aalborg and Brøndums, the German brand Malteserkreuz Aquavit and the Danish bitter brand Gammel Dansk to Arcus-Gruppen, a leading player in the production, sale and distribution of wine and spirits in the Nordic region. The Eur103 million deal also includes the sale of the Aalborg production plant in Denmark.

The disposal is in line with Pernod Ricard’s strategy to focus on its priority brands. The closing of the transaction is subject to approval by the relevant competition authorities and is expected to be completed by the third quarter of the financial year 2012/13.

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