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PPS MOVES INTO RUSSIAN MARKET WITH BACARDI

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PPS MOVES INTO RUSSIAN MARKET WITH BACARDI

April 09
10:26 2013

Esholt-based Professional Packaging Services (PPS) has extended its packaging work for Bacardi into Russia, having worked with the global brand across Europe for the last six years.

Liaising with Bacardi Europe’s central hub in Geneva, as well as its UK operation, PPS has successfully designed packaging for a range of Bacardi brands including Bombay Sapphire, Southern Comfort, Martini and Grey Goose.

From the successes achieved for the European brands, PPS was approached by the Moscow office of Bacardi and asked to tender for the design and supply of luxury presentation packaging for the fast emerging domestic Russian market.

PPS won the tender and has been contracted to supply folding gift boxes for Bacardi Oakheart and Bacardi Superior, as well as luxury rigid boxes for Bacardi 8, Baron Otard, Aberfeldy and Dewars.

Despite demanding delivery deadlines, PPS delivered all the packaging on time and on budget, using its European partners to manufacture the folding cartons and its Asian partners to produce the rigid ones.

Commenting on the reason for awarding the contracts to PPS, Olesya Belkina, head of purchasing at Bacardi Russia, said,

“We were particularly impressed with the design and technical expertise of the PPS team, which interpreted the brief perfectly. They have not just considered the all-important shelf appeal but also at the practicality of the pack in-store.

“PPS was therefore able to create an ingenious solution to ensure the glass, which is provided within the Bacardi Oakheart pack, cannot be pilfered in-store.”

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