FDBusiness.com

Prewett’s Extends Gluten-free Biscuit Range

 Breaking News
  • First Milk to Cut 30 Jobs Following a thorough review of its manufacturing operations, First Milk, the UK dairy farmers co-operative, is to planning to make changes to its Lake District and Haverfordwest creameries to improve the productivity and efficiency of these sites. Shelagh Hancock, chief executive of First Milk. Shelagh Hancock, chief executive of First Milk, comments: “We have made significant capital [...]...
  • UK Regional Governments Do Not Trust London on Food “The political dimension means that common sense may not always prevail,” said David Thomson (pictured above), CEO of Food and Drink Federation Scotland, about the current Brexit negotiations and their impact on the food and drink industry in Scotland and the UK. He stressed the importance of heightening the profile of the food and drink [...]...
  • Ireland’s Ancient East Food and Drink Guide for Visitor Experiences Launched Fáilte Ireland (National Tourism Development Authority) has launched ‘Ireland’s Ancient East – A Guide for Food and Drink Visitor Experiences’ for food businesses who wish to diversify into tourism in Ireland’s Ancient East region. The guide will provide businesses with the tools to help give visitors an unforgettable experience by sharing the great stories of our [...]...
  • 10,000 Ghana Cocoa Farmers Able to Receive Premium Payments By Mobile Phone Cargill has made its first ever sustainable premium payment by electronic transfer to cocoa farmers in Ghana. Just over 10,000 farmers are benefiting from the 2 million GHS mobile payments made by Cargill in partnership with its customers through the Cargill Cocoa Promise, Cargill’s commitment to improving the livelihoods of farmers and communities that will secure a [...]...
  • Bridge2Food Announces Finalists in Protein Awards 2017 The finalists have been announced for the Bridge2Food Protein Awards 2017 which celebrate those creating new plant-based and high protein foods and ingredients, driving growth and innovation in the Protein industry. The finalists for each category are as follows: Best Plant-based Food: awarded to a company or individual that has created a new plant-based food. Beyond Meat [...]...

Prewett’s Extends Gluten-free Biscuit Range

Prewett’s Extends Gluten-free Biscuit Range
March 04
16:08 2016

Prewett’s, the UK’s leading gluten-free biscuit brand, has further extended its range to include Milk Free biscuits, ‘indulgent’ All Butter cookies and individually wrapped chocolate coated biscuit bars. The brand, owned by Northumbrian Fine Foods (NFF), is expecting to double both its distribution points and its retail sales value with the launch.

“These attractively packaged biscuits have been well received by the market,” says NFF’s business director David Wood. “We are confident they will appeal to a broad spectrum of consumers and much of the new range features ‘indulgent’ type ingredients such as Belgian chocolate. We have already gained a significant number of listings with multiple retailers and have secured an extension to our contract with distributor RH Amar to supply the new products to the impulse and convenience markets.”

The new offerings, which comprise four varieties of All Butter cookies with finest top-end ingredients, four varieties of Milk Free everyday favourite biscuits and a Chocolate Coated Biscuit bar will allow retailers to broaden their ‘Free From’ consumer base, says David Wood.

The milk and gluten free range of biscuits which contains everyday favourites such as Choc Chip and Digestive is targeting the 40% of ‘Free From’ category consumers whom require Milk/Dairy Free products.  These are often purchased by mothers for their children.

The All Butter cookies will appeal to those wanting an indulgent snack. The All Butter cookie range is promoted under the ‘Prewett’s Gorgeously Gluten Free’ strapline.

The gluten free chocolate biscuit bar aptly named ‘Chocoful’ is reminiscent to mainstream products such as the iconic Rocky Bar, and according to Wood, will for the first time deliver a tasty and satisfying new option for gluten free consumers seeking a lunch box or handbag snack.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
  • September 26, 2017FHM2017
  • September 26, 2017POWTECH
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements