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Puratos launches the Cake Freshness Lab

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Puratos launches the Cake Freshness Lab

Puratos launches the Cake Freshness Lab
June 04
10:34 2013

A laboratory is a place of science, rigor, precision, but also of innovation, discovery and high-level teamwork. Puratos, in launching the Cake Freshness Lab, seeks to convey all of those values while encouraging cake manufacturers to take a bigger bite out of growing cakes trends with Acti-Fresh.

The Cake Freshness Lab: the first stop in your quest for fresh The Cake Freshness Lab is an interactive site designed as a point of entry for the cake industry into the world of Acti-Fresh solutions. In addition to establishing Puratos’ credentials as a cake specialist, it offers an opportunity for visitors to familiarize themselves with the range of Acti-Fresh solutions and link them to specific cake applications. From the start visitors choose the cake application to which they wish to bring more and longer freshness, including: loaf cakes, cake muffins, chocolate cakes or cake donuts. By clicking on a selection, they access information and data showing the additional freshness they can expect with Acti-Fresh.

Refreshing the market on the benefits of Acti-Fresh The Cake Freshness Lab has been developed to make sure that every market is perfectly familiar with the key concepts behind Acti-Fresh’s stellar performance. First and foremost is Acti-Fresh is an enzyme-emulsifier technology that enhances a cake’s softness, moistness and cohesiveness. Equally important are the benefits that derive from it – more upfront freshness after baking and longer freshness over time. It is expected that the additional freshness gained with Acti-Fresh will be a powerful catalyst in convincing cake manufacturers to unlock new business potential through enhanced freshness.

Where testing and innovation are guiding values The Cake Freshness Lab is an efficient information portal to the range of Acti-Fresh solutions. It’s also a place where the importance of testing and innovation is essential. This is in perfect harmony with the chosen theme of the Acti-Fresh range: “Put us to the test!” Indeed, Puratos has made testing a key asset in its approach to the cake market. Methodologies such as cake mapping, as well as the innovative Sensobus allow Puratos to work closely with cake manufacturers to better understand consumer preferences and define the optimum solution based on Acti-Fresh.

But testing is a key message for Puratos’ customers as they seek the best freshness solutions for their local cakes recipes. The key message: it is essential to have a partner that can provide global expertise and local support, and testing capabilities required to optimize the freshness of every cake.

Bart De Jonghe, Business Unit Director said: “With significant growth in the packed cake market corresponding to today’s on-the-go lifestyles and new trends in snacking, cake freshness has become a clear priority for cake manufacturers everywhere. Through the CakeFreshness Lab, we offer a portal to freshness expressly for the cake industry, and a first step into a high value collaboration with Puratos for forward-looking customers.”

Two white papers available on the site Puratos has written two white papers exclusively for the site, one aimed at technical profiles, the other to business profiles. The technical white paper takes readers through the essential concepts of cake science and the diverse challenges to longer shelf life. It elucidates the role of Acti-Fresh in effectively delaying the effects of staling. The business white paper targets manufacturers who wish to capture the maximum value of the freshness trend. It takes the reader through consumer insights on cake freshness and the positive effects on profits, margins and the whole cake value chain. Case studies from cake applications around the world complete the white paper. The white papers are required reading for every cake specialist seeking to optimize recipes and revenues.

www.thecakefreshnesslab.com

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