FDBusiness.com

PureCircle Increases Capacity to Supply Reb M

 Breaking News
  • Record Year For Scotch Whisky Exports Official figures from HM Revenue and Customs (HMRC) have revealed a strong year for Scotch whisky exports in 2018, with global growth by both value and volume. In 2018, the export value of Scotch whisky grew 7.8% by value, to a record £4.70 billion. The number of 70cl bottles exported also reached record levels growing to [...]...
  • Kerrygold Unveils Major New Global Campaign Kerrygold, Ireland’s iconic dairy brand and one of the country’s most successful food exports globally, is placing Irish farming families at the fore of a major new global campaign that will reach over 36 million people worldwide and aims to take the brand to new heights. The digital campaign entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed [...]...
  • Hundreds of New Food and Drink Products to Launch at IFE 2019 Many new and exciting products are set to launch during the 21st International Food & Drink Event [IFE] 2019, taking place at ExCeL London on 17-20 March. From next generation water to vegan friendly snacks and the latest product launches featuring global influences, the biennial event is a must-attend for buyers and suppliers looking to explore a taste of [...]...
  • Diageo Submits Plans For Flagship Johnnie Walker Visitor Attraction in Edinburgh Diageo has announced that plans have been formally submitted for the flagship Johnnie Walker visitor centre in Edinburgh. The Edinburgh attraction is intended to be the focal point of Diageo’s £150 million investment in Scotch whisky tourism. The planning application, jointly submitted by Diageo and the building owner Parabola, sets out proposals for a stunning seven [...]...
  • Carlsberg UK Unveils New Danish Pilsner Carlsberg Group has unveiled a new Carlsberg Danish Pilsner as part of a bold strategy to revitalise its flagship beer in the UK. New Carlsberg Danish Pilsner will be available in trade from 1 March, supported by a multi-million pound investment and new visual identity which aims to increase brand quality perceptions. The trade launch [...]...

PureCircle Increases Capacity to Supply Reb M

PureCircle Increases Capacity to Supply Reb M
July 18
10:17 2018

PureCircle, the world’s leading producer and innovator of stevia sweeteners, has announced that its recent advances in expanding capacity now enable it to supply significantly more Reb M to global beverage and food companies. Using beverage sweetening as an equivalized example, PureCircle can now supply enough Reb M to sweeten about 500 million cases of zero-calorie carbonated soft drinks. PureCircle continues to build production capacity, and it estimates that three years from now, it could supply enough Reb M to sweeten 1 billion cases of zero-calorie carbonated soft drinks or the equivalent in beverages and foods using Reb M as the sweetener.

PureCircle further estimates that, depending on amounts purchased and terms of purchase, companies buying Reb M from PureCircle will find the cost of using it to sweeten a beverage or food, equivalent to their cost of using sugar to achieve the same level of sweetening. Reb M is the variant of stevia sweetener which has the most sugar-like taste and which is most sought after by beverage and food companies.

Until now, a challenge has been that Reb M is present only in relatively small amounts in conventional stevia plants. PureCircle has developed a proprietary strain of the stevia plant that it calls Starleaf ™ stevia.  Starleaf stevia plants contain greater amounts Reb M than conventional stevia plants, and PureCircle is massively ramping up its planting of Starleaf stevia.

PureCircle produces Reb M both directly from the Starleaf stevia plant and from other stevia sweeteners in the plant. In the latter case, PureCircle starts with purified stevia leaf extract with low Reb M content and by adding an enzyme, the maturation to Reb M is completed, just as the leaf does naturally. Enzymes play a similar role in various products including baby food, cheese, other dairy products and chocolate.

The Reb M produced from the two processes are both from the stevia leaf and are identical in taste. All of PureCircle’s stevia sweeteners – produced using either of the above-cited processes — are non-GMO.

In addition, they all are “GRAS.”  “GRAS” is a U.S. Food and Drug Administration designation meaning  “generally recognized as safe” by experts. That means they can be used by food and beverage companies as ingredients in the U.S.  (For information on stevia use in other markets, please contact the PureCircle representatives listed at the bottom of this release.)

A number of beverage and food companies are already using PureCircle’s Reb M in their products. PureCircle’s expansion in production of Reb M will help beverage and food companies obtain supplies of an ingredient they need, as they continue to respond to their consumers’ desires for more zero- and low-calorie products using plant-based sweeteners.

As the result of its innovation, research and development work with stevia, PureCircle has been granted an array of stevia-related patents. These patents – plus additional applied for patents — cover a wide range of stevia-related products and processes. Beyond patents, and further enhancing its broad-based intellectual property, the company has extensive trade secrets and know-how.

PureCircle works with food and beverage companies to make formulation with stevia simple and offers a number of specialized variants and blends of stevia sweeteners designed to work optimally in different consumer product categories.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements