FDBusiness.com

PureCircle launches Zeta Family

 Breaking News
  • Campbell Soup Company CEO Retires US food group Campbell Soup Company has announced that Denise Morrison, President and Chief Executive Officer, has chosen to retire with immediate effect. Keith McLoughlin, a Campbell Board member since 2016, has been named interim CEO and will also remain a member of the Board to facilitate an orderly transition in management while recently elevated [...]...
  • Valio Establishes New Business Units in China Valio, the Finnish dairy co-operative, is stepping up its activities in China with the opening of a new head office in Shanghai. The newly established head office will focus on serving the Chinese market. Besides the Ingredient business units, Valio China has also established the new business units of Retail and Food Service. According to Euromonitor [...]...
  • Nestlé Launches Global Initiative to Help Children Lead Healthier Lives Nestlé has announced its global ‘Nestlé for Healthier Kids’ initiative. The program includes the further development of healthier products and advice for families on nutrition and exercise. It aims at helping 50 million children lead healthier lives by 2030. Since its foundation, Nestlé has been committed to helping parents and caregivers provide the right nutrition to their children. [...]...
  • Dunnes Stores Simply Better Collection Recognised at International Excellence Awards Dunnes Stores’ Simply Better Collection will be presented with five prestigious accolades at the Private Label Manufacturers Association (PLMA’s) 2018 International Salute To Excellence Awards, taking place later this month in Amsterdam. This is the third year in a row that the Dunnes Stores Simply Better Collection has been recognised for excellence at the PLMAs, last year [...]...
  • CHEP Enables Highland Spring Group to Achieve Substantial Environmental Savings Highland Spring Group, the UK’s largest supplier and producer of natural source bottled water, is enjoying significant environmental savings thanks to the use of CHEP’s pooled pallets within its supply chain. Last year, the owner of brands such as Highland Spring, Speyside Glenlivet and Hydr8, signed a three-year contract renewal with CHEP, the supply chain [...]...

PureCircle launches Zeta Family

PureCircle launches Zeta Family
December 21
10:21 2015

PureCircle lauched its newest set of stevia ingredients, the Zeta Family, that helps food and beverage product developers achieve the deepest level of sugar and calorie reduction.

The Zeta Family stevia ingredients are made with steviol glycosides with the most sugar-like taste, and provide the most sugar-like taste profile on the market for low-to-zero calorie products.

“Consumers have consistently been asking for naturally sweetened low-to-zero calorie products and the Zeta Family is the first set of stevia products to meet these needs,” said Jordi Ferre, PureCircle’s Chief Operating Officer. “This launch is a breakthrough for the stevia industry and a testament to our PureCircle Stevia Agronomy Program. Through breakthrough advances in traditional stevia plant breeding, we are now growing stevia varieties that contain over 20 times the amount of rare steviol glycosides versus other leaf available on the market. We are proud to advance our commitment to supporting thousands of stevia farmers and be the only company to offer these innovative ingredients to our customers.”

PureCircle says that the Zeta Family ingredients are the formulator’s best choice to get to deeper calorie reductions, providing statistically superior ratings in expert sensory taste tests compared to other steviol glycosides in low-to-no calorie formulations.

“Sweetening low to zero calorie beverages has been especially challenging for stevia,” said John Martin, PureCircle’s Global Director of Technical Development and Innovation. “Finding the right steviol glycosides with very high levels of sweetness without the negative attributes has been our goal for many years. Before only caloric or artificial sweeteners were able to achieve this sweetness level. Now we have a naturally-sourced option with the Zeta ingredients. At these deep levels of reductions, it is impressive to see the impact of these glycosides, delivering the clean, sweet taste with no bitterness that consumers want.”

PureCircle is one of the largest providers of natural sweeteners to the global food and beverage industry. Through its operating subsidiaries, PureCircle produces, markets, and distributes natural sweeteners and flavors, principally high-purity stevia products.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • May 21, 2018London Int'l Wine Fair
  • May 22, 2018European Coffee Expo
  • June 1, 2018Gluten Free Expo Slovakia
  • June 3, 2018Vinoble
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements