FDBusiness.com

Quaker Oat So Simple Celebrates £80 Million Milestone

 Breaking News
  • Kepak Sweeps Up Seven Awards at Blas na hEireann Irish meat processor Kepak Group has picked up seven awards at this year’s prestigious Blas na hEireann Irish Food Awards, including a Gold award for its newly launched Centra Irish Angus Sirloin Steaks with Pink Peppercorn Butter. As one of Europe’s leading food innovators, Kepak was up against the top Irish producers in a range of distinct [...]...
  • Chr. Hansen Acquires Dairy Ingredient Supplier Through the acquisition of Austrian-based ingredient supplier Österreichische Laberzeugung Hundsbichler, Chr. Hansen will further expand its enzyme production and presence into the traditional segments of specialty cheeses. Hundsbichler products are widely recognized for high quality, and this acquisition will enable Chr. Hansen to offer cheesemakers a second-to-none product portfolio in the animal rennet space. The acquisition [...]...
  • Croxsons Pulls Out All the Stops For HMS Spirits Company Leading glass packaging company, Croxsons, recently came to the aid of start-up artisan gin distiller, the HMS Spirits Company, to fulfil an urgent packaging requirement. The distiller had found itself without a closure for its latest release, Mary Rose Gin, a small batch London Dry Gin produced to celebrate Henry VIII’s famous warship. The distiller, who [...]...
  • Mains Overtaking Bottled Water Coolers in West Europe 102,500 more water coolers were installed across West Europe in 2017, marking a 3.4% increase and taking the total to 3.1 million, according to a new report from the sector’s leading specialist consultancy Zenith Global. The number of mains water, point of use coolers rose by 6.2% to reach 46.9% of the total, up from [...]...
  • Hi Europe & Ni Celebrates 10th Edition With Inspiring Events Programme Europe’s leading health, natural and nutrition show, Hi Europe & Ni, is celebrating its 10th edition with a move to a larger hall at Messe Frankfurt this year. From 27-29 November 2018, visitors will be able to access all of the show’s many features and live events under one roof. In addition, the Healthy Finished Products [...]...

Quaker Oat So Simple Celebrates £80 Million Milestone

Quaker Oat So Simple Celebrates £80 Million Milestone
October 15
11:31 2012

Quaker Oat So Simple (OSS) has become an £80 million brand in the UK, up £10 million in just five months. Patrick Kalotis, group marketing director of Quaker and Tropicana, comments: “With this success, we are realising our ambition which has been to break down barriers to porridge and get more people eating a healthy breakfast on the go. We’ve provided convenient ways to prepare and serve it which has been essential to encourage younger people to adopt healthy breakfast behaviours.”

He adds: “The introduction of our OSS Pots has been key in encouraging porridge eating away from home, alone bringing 475,000 new households to Quaker.”

Earlier this year PepsiCo announced a £14.4 million investment in the Quaker site at Cupar, to boost capacity as the demand for oats continues to rise, whilst providing 30 new jobs in the local area. This investment builds on the £8.5 million spent in early 2011 and the highest advertising spend on the brand in 5 years through the 2011/2012 winter season.

Quaker OSS is now set for another wholesome winter as it launches a new TV campaign kicking off in November driving awareness of the core Oat So Simple brand, as well as two new Oat So Simple flavours

 

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements