FDBusiness.com

Rexam Creates Personalised Can For Coca-Cola Italia

 Breaking News
  • Heineken Delivers Strong Top-line Growth in 2019 Global brewer Heineken achieved 5.6% organic growth in net revenue (beia) to €23.894 billion for 2019 and operating profit grew 3.9% organically to €4.020 billion. However, the operating profit margin...
  • Molson Coors Partners With e.fundamentals to Help Drive UK Online Sales Molson Coors, one of the world’s largest brewers, has partnered with ecommerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK. E.fundamentals’ service...
  • Manor Farm Wins IFSA Best Sustainable Food Product Award 2020 Irish chicken producer Manor Farm has won the IFSA (Irish Foodservice Suppliers Alliance) Best Sustainable Food Product Award 2020. Manor Farm, received the award for the company’s ‘Farmers to Market’...
  • Heineken Announces CEO Succession Jean-François van Boxmeer (pictured left), Chairman and CEO of Heineken, is to step down following his successful 15 year leadership of the company. He will be succeeded by Dolf van...
  • DMK Group Aims to Optimise Ice Cream Production DMK Group, Germany’s largest dairy co-operative, intends to streamline the production network in its ice cream business unit. This involves selling its Waldfeucht-Haaren production site in North Rhine-Westphalia. Schwarz Produktion,...

Rexam Creates Personalised Can For Coca-Cola Italia

Rexam Creates Personalised Can For Coca-Cola Italia
August 10
08:57 2015

Rexam, a leading global can maker, has partnered with Coca-Cola HBC Italia to create a range of limited edition cans for the Coca-Cola Italia ‘Share a Kiss’ summer campaign. The standard 330ml cans, created specifically for distribution in vending channels, use Rexam’s innovative first-to-market, patent pending Editions™ technology, which allows for up to 24 designs to be printed simultaneously on a single pallet.

The personalised cans display 12 different Italian terms of endearment, including ‘Bella’, ‘Stella’ and ‘Numero 1’, designed to encourage the target audience of teenage girls and boys to ‘Share a Kiss’ this summer.

Agnese Filippi, Brand Activation Manager at Coca-Cola HBC Italia, says: “We have a great relationship with Rexam having worked with them on several projects in the past. Rexam’s Editions™ technology is perfect for bringing to life the ‘Share a Kiss’ campaign, giving consumers a reason to engage with our brand over beverage competitors.”

Monica Mantovani, Rexam’s Sales Manager for Italy, says: “As with all Rexam and Coca-Cola projects, the process was a collaborative one. Our solid understanding of the brand and the campaign enabled us to produce stand-out cans that appeal to Coca-Cola Italia’s target market.”

The cans, produced out of Rexam’s largest Italian plant, Nogara, are available until September in vending channels across Italy (excluding Sicily). The Coca-Cola Italia ‘Share a Kiss’ campaign will be supported with media advertising and in-store activations.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements