FDBusiness.com

Rexam gives Duudeson’s ‘gag lemonade’ stand out appeal

 Breaking News
  • Brexit Deal Vital to Protecting Irish All-island Supply Chains Food Drink Ireland (FDI), the Ibec group that represents the food industry, has said the full implementation of the December Brexit deal was vital to protect complex all-island supply chains. The deal now needs to be put into a binding legal contract, there can be no black-sliding on clearly agreed commitments. At the launch of [...]...
  • GEA Cooling Systems For Pork Production in Russia At the end of last year, the pig slaughter and processing entity Agroeco-Yug signed a contract with the technology group GEA for the supply, installation and commissioning of an extensive cooling system. This plant will be built in the Voronezh region and will be one of Russia’s largest businesses for the slaughter and processing of [...]...
  • Modulfill Bloc FS-C Filler-seamer Block – Krones’ First Block Solution For Cans Premiered This is definitely something new – for the first time, beverage producers can buy, from Krones, an all-in-one solution for filling and seaming cans. This block is packed full of Krones’ knowledge coupled with state-of-the-art technology. Modulfill VFS-C Filler The Modulfill VFS-C is a volumetric can filler, suitable for both small and large output ranges. Depending on [...]...
  • The Best and Worst UK Supermarkets Aldi is the UK’s favourite supermarket for 2018, according to exclusive Which? research. The budget retailer has knocked Waitrose from the top spot, which it held for three years. Sainsbury’s finished in last position, with the least-satisfied in-store customers overall. Asda, Morrisons and Tesco, the other three largest supermarkets, complete the bottom half of the rankings. The [...]...
  • Branded Sales Outpace Own Label For First Time Since 2014 as Irish Shoppers Show Their Loyal Side The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 28 January 2018, show continued growth for Irish supermarkets with branded goods leading the way. David Berry, director at Kantar Worldpanel, comments: “The recovery of branded sales began in late 2017 and has continued apace in the new year. Sales [...]...

Rexam gives Duudeson’s ‘gag lemonade’ stand out appeal

March 24
11:12 2013

Rexam has worked with long term partner Laitilan Wirvoitusjuomatehdas Oy to create a new can design  for their Duudesons Jekkulimonadi ‘gag lemonade’.

The soft lemonade drink Duudesons Jekkulimonadi has been created in association with Finnish stunt personalities The Dudesons, best known for their TV and live stunt shows.

The 33cl cans, which have an exciting and colourful design, are currently produced in Rexam’s Malmö plant in Sweden, but will shortly be transferred to Rexam’s new Finland plant which was opened in January this year.  The drink takes its name from the ‘gag’ inside the can – a secret ingredient which is included to surprise the consumer.

Rami Aarikka, CEO at Laitilan Wirvoitusjuomatehdas Oy, commented: “We have worked with Rexam since 2001, when we first started packaging our products in cans. We did not know anything about the canning business at this time and Rexam really helped us. We have continued to work closely with the team to develop cans that enhance our products and ensure we can stand out from competitors.”

Christian Nilsson, Sales Manager for the Nordic region at Rexam Beverage Can, added: “This drink is a great product and the ‘gag’ inside makes it unique for consumers. We needed to guarantee that the can will have on-shelf impact, to encourage people to buy the drink and share their experiences of the drink with others. A combination of a unique design and first-class printing techniques gives a great impression and perfectly complements the nature of the Duudeson’s brand.”

Duudesons Jekkulimonadi, in the new cans, will be available throughout Finland from March 2013.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 18, 2018Vinisud
  • February 25, 2018fish international
  • February 27, 2018Int'l Food Fair
  • February 27, 2018Warsaw Gastro Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements