FDBusiness.com

Rugby Stars Back Harrogate Water Recycling

 Breaking News
  • £50 Million Telford Expansion Gives Müller 500 Million Pot Capacity A £50 million expansion project by Müller UK & Ireland to build a chilled yogurt manufacturing facility capable of producing 500 million pots each year in Telford, England, has been completed. The investment, which has created 65 new jobs in the area, enables Müller to meet growing demand from consumers for branded and private label yogurts made with [...]...
  • A Question of Balance for Clean and Clear Label Clean and clear labeling concerns are now well established in the food and beverage industry, having featured as a key and running theme through all Innova Market Insights’ Top Trends forecasts in recent years. More than ten years ago ‘Go Natural’ led the company’s annual top trends listing and since then clean label claims have [...]...
  • Bord Bia Drive to Make Potatoes More “Insta-friendly” With the Millennial Consumer Potatoes are still the most consumed carbohydrate in Ireland with 97% of all households purchasing potatoes and a recorded growth in purchase of 1.3% to September 20181. Irish people are eating potatoes on average more than 3 times a week, however, millennial consumers are buying with less frequency than the overall market. To understand the reasons behind [...]...
  • PepsiCo Targets African Growth in $1.7 Billion Deal PepsiCo has agreed to acquire all the outstanding shares of Pioneer Foods Group of South Africa for approximately US$1.7 billion. Pioneer Foods has a robust, locally relevant product portfolio that complements PepsiCo’s current line-up, with strong positions in cereals, juices, and other African nutritional food staples, including well-known, scaled brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, [...]...
  • WHO/Europe Studies Find Baby Foods are High in Sugar and Inappropriately Marketed For Babies Two new studies from WHO/Europe show that a high proportion of baby foods are incorrectly marketed as suitable for infants under the age of 6 months, and that many of those foods contain inappropriately high levels of sugar. WHO’s long-standing recommendation states that children should be breastfed, exclusively, for the first 6 months. Its 2016 [...]...

Rugby Stars Back Harrogate Water Recycling

Rugby Stars Back Harrogate Water Recycling
September 28
09:32 2018

English Rugby Union champions Saracens are adding their considerable weight and sense of fun to Harrogate Water’s recycling message. Saracens are staying hydrated in defence of their Premiership title with Harrogate Spring Water – whose PET bottles are made using more than 50 per cent recycled content.

The partnership will include humorous social media video activity featuring players playing a game of flipping bottles but with a serious message about recycling.

Harrogate Water marketing manager Erin Boswell says: “We are thrilled to become ‘Preferred Water Supplier’ to Saracens, one of rugby world’s greatest clubs. Healthy hydration in elite sport is essential for peak performance, something for which Saracens are renowned in the Premiership and European Champions Cup. Having professional rugby stars joining our online recycling campaign is a real boost for our latest recycling initiative. We are also proud to be using more than 50 per cent recycled content, the highest use of UK post-consumer recycled PET of any water producer.

“We are an active partner of Keep Britain Tidy and together we are behind the Incredible Shrinking Bottle recycling campaign, urging consumers to ‘twist it, cap it, recycle it’. The more we can spread the recycling message, the more recycled material will become available, enabling us to increase recycled content even further. It’s all about creating a real circular economy.”

Saracens partnerships manager Emily Marshall says: “Healthy hydration is an integral part of the health and fitness regime at Saracens and as a club, we are striving to be better at recycling. We are delighted to support Harrogate Water, a great British company with international appeal that is leading the way in recyclability and sustainability.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 17, 2019Future Food-Tech
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements