FDBusiness.com

Ryvita’s New Re-Launch

 Breaking News
  • Discovery, Plant-Based and Alternatives Lead the Top Ten Trends For 2019 Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35 percent growth of “discovery” claims, when comparing 2017 and 2016 new product launch [...]...
  • Pearse Lyons Brewery to Open New Facility at Historic Irish Site Alltech Beverage Division Ireland (ABDI) has made an announcement about the planned opening of a new brewery at the historic site of the old MacArdle Moore Brewery in Dundalk. The new Pearse Lyons Brewery will incorporate the relocation of the Station Works Brewery in Newry, which was acquired by the late Dr. Pearse Lyons in [...]...
  • WRAP Comes Up With Winning Formula to Tackle Milk Waste A new report from the UK’s leading sustainability experts WRAP shows for the first time the scale of milk wastes across the food chain, from processing to our homes, and highlights ways we can significantly reduce the 330,000 tonnes of total milk lost each year, worth more than £150 million. Milk waste in the home is [...]...
  • Samworth Brothers Launches New Fitness-focused Ready Meal Range With Innovative Identity by Brandon Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon. Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – are [...]...
  • Premier Foods Shows Resilience Premier Foods has reported a 1.3% increase in group revenue to £358.0 million and a 6.2% rise in trading profit to £51.0 million for the 26 weeks ended 29 September 2018. The group’s largest brand, Mr Kipling, was key to this growth following an excellent consumer response to its relaunch in the UK with revenues [...]...

Ryvita’s New Re-Launch

Ryvita’s New Re-Launch
April 23
09:20 2018

Following a hugely successful year in 2017, healthy snacking favourite Ryvita is kicking off 2018 with not only a brand new campaign but also an exciting re-freshed look in addition a host of new and innovative products. On a mission to help women enjoy positive healthy living every day, Ryvita has teamed up with CRUK and one of the nation’s favourite faces and much-loved fitness fanatic, Davina McCall.

From eating well, to enjoying being active, to supporting a good cause – as a brand with strong nutritional credentials, Ryvita is on a mission to inspire women of all ages across the nation to feel happier and healthier than ever before by getting more good into their lives.

The £1.9 million campaign will run throughout 2018 comprised of digital, social and in-store activity fronted by Davina alongside experiential at Cancer Research Events across the UK. As part of this, Ryvita will be supporting over 5,000 women to get active by sponsoring them their first £5 when they sign up to a CRUK event – a unique fundraising initiative not yet seen before in the UK.

Head of Brand at Ryvita, Kyrsten Halley says: “Ryvita is incredibly proud and excited to be working with Cancer Research UK & Davina.  We all share the common goal of inspiring women to get more good into their lives and get active, and are thrilled to be working as part of such a great team.  We are dedicated to making a difference through raising funds for CRUK to help beat cancer sooner and we can’t wait to see all the smiling faces at the finish lines!”

Following Ryvita’s successful launch of Rye Cakes, Ryvita will continue to innovate and create nutritious products with more inspiring product launches arriving in retailers this year. The first to be revealed are Ryvita Bakes and Ryvita Protein. A first for Savoury Biscuits, Ryvita Protein are the only high in protein product in the category. Research commissioned by Ryvita discovered that Protein is one of the top health attributes that Savoury Biscuits Shoppers are looking for (Source: Neurostrata 2017) but despite this being a huge trend, there was previously nothing in the category to satisfy this need. Ryvita Protein used Pea-Protein to help create 2 new high in protein* flavours – Red Quinoa & Sesame and Linseeds & Nigella Seeds. Ryvita Protein a delicious way to get more protein diet, particularly for those avoiding meat.

Ryvita Bakes have been created by Ryvita following research from Kantar which revealed that the second biggest consumer need to enable healthier eating is ‘more fruit and veg’. Available in two flavours: Beetroot & Sweet Onion and Tomato & Red Pepper, Ryvita Bakes are baked with real vegetable pieces, alongside being high in fibre and low in saturated fat.

In addition to this Ryvita are also launching a brand-new look for their flagship Crispbread range to help communicate the inherent health benefits of their product. All of the flavours in the Ryvita Crispbread range are full of Rye Goodness from Rye Fibre* – the bold, modern, new design (created by Coley Porter Bell) now highlights these benefits in addition to communicating the brand’s vitality. Ryvita’s new website will also focus on inspiring consumers with great tasting recipes using the entire range.

Kyrsten Halley adds: “2018 is going to be great for Ryvita, with our biggest and most diverse campaign to date; we couldn’t be prouder to be working with our incredible, new partners in Davina and Cancer Research UK. The relaunch is a great opportunity for retailers looking to unlock the healthy snacking category, using Ryvita’s strong health credentials and encouraging people to ‘Get More Good In’ to their lives.  The campaign is looking to inspire people in lots of ways through innovative & nutritious new products plus engaging and inspiring comms showing how we believe healthy living really can be enjoyable (rather than diets!) and having fun being active through our events series.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 21, 2018expoSE European Asparagus and Strawberry Fair
  • November 27, 2018Health Ingredients Europe
  • November 28, 2018FOOD & LIFE
  • December 3, 2018P&P 2018
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements