FDBusiness.com

Seafood – Investigation into EU Consumers’ Attitudes Shows Sustainable Supply is Essential

 Breaking News
  • Nestlé to Sell Skin Health Business For €9 Billion Nestlé has entered into exclusive negotiations with a consortium led by EQT and a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA) for the sale of Nestlé Skin Health for a value of SFr10.2 billion (€9.0 billion). Nestlé Skin Health had net sales of SFr2.8 billion in 2018. The proposed transaction will be [...]...
  • Bakkavor Group Expands in UK Desserts Category Bakkavor Group, the leading provider of fresh prepared food in the UK, is acquiring Blueberry Foods, a desserts business owned by Samworth Brothers for an undisclosed price. Blueberry operates from a custom-built facility in Leicestershire with approximately 420 employees and produces a range of desserts for the UK’s leading grocery retailers. A capital investment of more [...]...
  • Waitrose Plans to Treble the Size of Online Operations Waitrose & Partners has announces plans to treble the size of its successful online grocery operation to a £1 billion business over the next three years, working in partnership with Today Development Partners (TDP) . The move with TDP, which is headed by Jonathan Faiman and Mo Gawdat, will accelerate the development of Waitrose.com through [...]...
  • Müller Revolutionises the UK’s Favourite Yogurt Brands Müller is set to revolutionise the UK yogurt category with new and improved recipes for the nation’s two favourite yogurt brands, Müllerlight and Müller Corner[1]. The dairy company has also revealed details of its biggest ever marketing campaign. As the business continues to strengthen its core brands, and inspire people to live healthier and happier lifestyles, [...]...
  • Guardians of Grub Crusade to Beat Food Waste A bold new industry campaign has been launched to tackle nearly £3 billion worth of food that is wasted every year across the entire UK hospitality and food service sector, of which 75% could have been eaten. The Guardians of Grub campaign was developed by WRAP as part of its ambitious work to cut food [...]...

Seafood – Investigation into EU Consumers’ Attitudes Shows Sustainable Supply is Essential

Seafood – Investigation into EU Consumers’ Attitudes Shows Sustainable Supply is Essential
January 20
09:35 2017

The majority of Europeans say they eat fish because its healthy. Fish consumption is increasing, with 42% Europeans eating fish/aquaculture products at least once a week at home. This underlines the need to ensure sustainable supply of fish to the EU market.

A new Eurobarometer survey on EU consumer choices regarding fishery and aquaculture products reveals that people in the EU eat seafood quite regularly, although how far people live from the sea plays a role in how often they eat fish.

“This survey helps us see how Europeans choose their seafood. This helps inform our policies. We must make sure that Consumers continue to have a wide range of high quality seafood to choose from. That is why we are determined to reach targets on sustainable fishing by 2020,” says European Commissioner for the Environment, Maritime Affairs and Fisheries, Karmenu Vella.

For seafood, there is a strong preference for regional, national and European origin (80%). The majority of consumers indicated that they like to try new products and species, which shows the importance and potential of diversified sourcing. Reducing import dependency by developing sustainable fishing and aquaculture in the EU is again emphasised. 68% of consumers indicated that they would eat more fish if the prices were lower.

People mainly buy their seafood at the supermarket, and they look first at its appearance, then at its price and origin. Europeans trust the content of labels, especially when the information provided is required by law. 66% think the information on products is clear and easy to understand, showing that EU labelling rules are working.

The survey findings are largely confirmed in a new study by EUMOFA, the Commission’s European market observatory for fisheries and aquaculture products. The study, which looked into retailers’ strategies and national campaigns promoting seafood consumption, notes the growing importance of farmed seafood products in the EU market, given the need for retailers to ensure a stable supply. The analysis also finds that various categories of consumers show common attitudes and behaviours across Member States, highlighting the potential for reinforcing the EU internal market for fishery and aquaculture products.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements