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Senoble and Agrial Joint Venture Approved

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Senoble and Agrial Joint Venture Approved

Senoble and Agrial Joint Venture Approved
February 22
15:30 2012

The European Commission has cleared the proposed creation of Senegral, a joint venture by Senoble and Agrial, two French companies operating in the dairy sector. The new joint venture will operate in the production and sale of private label fresh dairy products in France, Germanyand Benelux. The Commission concluded that the proposed transaction would not raise competition concerns, in particular because the new entity will have numerous competitors in the markets concerned.

Senoble manufactures and sells fresh dairy products such as yoghurt, fresh cheese, fresh cream. It operates in France, Spain, the UK, Italyand Slovakia in the production and sale of milk, dairy products and fruit-based beverages.

Agrial is a French agricultural co-operative group operating in particular in the milk collection sector.

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