FDBusiness.com

Stevia Nutra Moves To Fill Alternative Sweetener Market Demand as Coca-Cola Leads “Anti-Obesity” Push

 Breaking News
  • Carlsberg Group Remains on Course Carlsberg Group has announced organic and reported net revenue growth of 2% to DKr31.77 billion (€4.27 billion) for the first half of 2017 although group beer volumes fell organically by 3%, chiefly due to a decline in Russia. Operating profit was up 15% organically, with all three regions – Western Europe, Eastern Europe and Asia [...]...
  • UK Food-to-go Market to Reach £23.5 Billion by 2022 The UK’s food-to-go sector is in rude health and will be worth £23.5 billion by 2022, up from £17.4 billion in 2017, according to IGD, as shoppers’ preference for eating on the move shows no signs of slowing down. IGD’s food-to-go research splits the market into five segments, with the organisation’s latest forecasts suggesting particularly strong [...]...
  • Irish Food Companies Encouraged to ‘Think Digital’ and Maximise Online Retail Opportunity Bord Bia has announced a partnership with the Digital Marketing Institute to offer Irish food and drink companies an opportunity to grow and develop their online presence with a view to increasing brand awareness and sales. ‘Think Digital’ is a 6-month digital marketing programme available to all Irish food and drink companies designed specifically to address the [...]...
  • Norwegians Sceptical About Ready-to-eat Food Around 40% of Norwegian consumers agree with the statement that industrially produced food is unhealthy, according to the results of a survey conducted by Kantar TNS on behalf of Orkla. Nine out of 10 think that the food they prepare themselves is better than industrially produced food, while close to half think that the industry [...]...
  • Mandatory CCTV in All Slaughterhouses Under New Animal Welfare Plans CCTV will be mandatory in all slaughterhouses in England under new plans recently announced by Environment Secretary Michael Gove, as he outlined a series of measures to cement the UK’s position as a global leader on animal welfare. The proposals will deliver a manifesto commitment for CCTV to be required in every slaughterhouse in England [...]...
  • £3.7 Billion Worth of Discounts Disappear From UK Supermarket Shelves as Promotions Fall to Lowest Levels in 10 Years The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years, and in 2017, shoppers will receive £3.7 billion less in promotional savings. This is according to a new report by IRI, the provider of big data and predictive analytics [...]...

Stevia Nutra Moves To Fill Alternative Sweetener Market Demand as Coca-Cola Leads “Anti-Obesity” Push

March 11
14:45 2013

Stevia Nutra Corporation, an Agro-Management company focused on stevia agronomics, having just reported a successful first harvest, is developing plans to expand its production capacity of high quality stevia in Cambodia.

This ramp up in production capacity coincides with a number of positive announcements by leading food and beverage brands to increase the use of the all-natural, zero calorie sweetener ‘stevia’ in their ingredient mix.

One clear example of this trend is Coca-Cola’s recent announcement that its regular Sprite will no longer be available in the United Kingdom, to be replaced with a version that uses the sweetener stevia, and has 30 percent fewer calories. The change by the world’s biggest beverage maker comes in response to a government push calling on companies to address obesity. Coca-Cola already made a similar move with Sprite in France last year. Sprite is Coca-Cola’s fifth most popular brand in the United Kingdom, after Coke, Diet Coke, Schweppes and Fanta.

The announcement came ahead of the airing of Coca-Cola’s anti-obesity TV ad in the United Kingdom. That ad first aired in the United States in January amid increasing fire over the role sodas play in fueling obesity rates. New York City, for example, is looking to enact a first-in-the-U.S. ban on sugary drinks bigger than 16 ounces in restaurants, movie theatres and other venues. Coke has already been experimenting with reduced-calorie versions of Sprite and Fanta that use stevia in select U.S. markets since this summer 2012.

“It’s pretty clear where the trend line is pointing”, said Stevia Nutra President, Brian Dicks. “The big food and beverage brands and manufacturers are addressing the “obesity-battle”, and consumer demands, with new healthier products and formulations that are lower in calories. Stevia really hits the sweet spot because it delivers on taste, calories and is naturally derived from a plant, not from a lab. There is not enough stevia grown in the world to meet current demand and Stevia Nutra intends to expand its operations and capacity dramatically to take advantage. It’s very simple. Consumers want stevia; we will grow it.”

Stevia Nutra CEO, Dr. Hilary Rodrigues further noted, “We applaud Coca-Cola, with its global reach and influence on consumer tastes, for taking proactive steps in expanding stevia use as a food and beverage ingredient. In doing so they are extending the benefits stevia offers to consumers, especially those battling diabetes and other obesity related illnesses.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements