Tag Archive | "Nestle Spain"

Nestle Expands European Production With Investment in Spain


Nestle has completed a Eur6 million investment in new manufacturing lines at its condensed milk products factory in Pontecesures, Spain, increasing production by 50%. The exansion follows two major financial commitments Nestle has made to develop its manufacturing operations inEurope this year.

Nestle recently announced it would invest SFr300 million (Eur250 million) in a new Nespresso factory in Switzerland. In February it revealed plans to invest SFr265 million in a new Nescafe Dolce Gusto factory in Germany.

The company’s investment in Pontecesures is the third it has made in Spain in the last 18 months, reflecting its belief in its Spanish operations despite the country’s challenging economic situation. Almost half of the Pontecesures factory’s production is exported to countries in Europe, Asia and Africa. The investment has boosted exports by 12%.

The factory now has eight production lines, allowing it to manufacture condensed milk products in a variety of different formats. In November Nestle invested Eur10 million to produce different varieties of chocolate at its factory in La Penilla de Cayon. This followed a SFr64 million investment to boost production at its Nescafe Dolce Gusto factory in Girona in March 2011.

Nestle Spainemploys almost 6,000 people. It had a turnover of more than Eur2 billion in 2011. Nestle’s factory in Pontecesures uses fresh milk supplied by more than 260 farms in the local province of Galicia. Today, Nestle has 12 manufacturing sites in Spain. About 40% of its total production is exported, mainly to other countries in Europe.

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Nestle Strengthens E-commerce Leadership in Europe


Nestle is strengthening its e-commerce offering in Europe, giving consumers a new way to buy customised chocolates in Spain. Díselo con Chocolate, or ‘Say it with Chocolate’, builds on experience from other Nestle e-commerce innovations Maison Cailler, BabyNes and Nespresso.

Consumers can use the new Spanish website to choose their own personalised selection of Nestle Caja Roja praline chocolates. They can further customise their purchase by picking their preferred packaging, choosing designs for inside and outside the box, and deciding on gift wrapping. The praline chocolates are delivered to the consumer within 72 hours.

“Innovation is a priority for Nestle,” says Bernard Meunier, chief executive of Nestle Spain. “The Díselo con Chocolate initiative illustrates the potential of a growing consumer trend towards customisation and buying products and services online. It is something that is unique and exclusive for Spanish customers.”

Díselo con Chocolate is the latest boost to Nestle’s e-commerce business in Europe. The company’s luxury chocolate brand Maison Cailler launched in Switzerland and Liechenstein in January. This is a unique profiling system that consumers can use to discover their ‘chocolate personality’ and share the result with their friends online.

Last year Nestle launched BabyNes in Switzerland, the world’s first comprehensive nutrition system for infants and toddlers. Customers can use its website to track their baby’s growth and changing nutritional needs, choose the right product type, order capsules or source information professional nutritionists. BabyNes offers 24-hour customer service via the website or its customer service hotline.

Nespresso, the company’s premium portioned coffee brand, has operated a highly successful online business model since 1998. Consumers can buy capsules, machines and accessories at www.nespresso.com. Over a decade later Nespresso launched an app for its Club Members. They can read up on Nespresso news, search for their nearest boutique or stockist, and in certain European countries, locate recycling points for used capsules.

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Nescafe Dolce Gusto Boosts Nestle’s Spanish Exports


Strong sales of the ‘coffee-at-home’ machine innovation Nescafe Dolce Gusto have helped Nestle Spain to increase exports by 44% in the first half of 2011, despite the country’s tough economic conditions. The Nescafe Dolce Gusto machines can make hot and cold drinks using Nescafe, Nestea and Nesquik capsules.

 

Nestle Spain’s exports generated a turnover of more than Eur245 million in the first six months of this year. In addition to coffee, Nestle Spain also saw export growth in infant nutrition, ice cream, chocolates and dairy products. The exports were destined for more than 60 countries on five continents, with most sales concentrated in Europe.

 

Bernard Meunier, chief executive of NestleSpain, says: “This success demonstrates the remarkable competitiveness of our Spanish factories, which we have enhanced through continuous investment. The data on our exports in this period reflects the importance of the food sector as an engine of the Spanish economy.”

 

Nestle Spain’s exports boost follows the company’s SFr64 million (Eur52 million) investment in March to double production of Nescafe Dolce Gusto coffee capsules at the Nescafe factory in Girona, near Barcelona. The factory, the largest Nescafe plant inEurope, makes around three million coffee capsules each day. It plans to double production by 2012 to more than 2.5 billion coffee capsules a year.

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