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The Brewers of Europe Ahead of Target in Fulfilling Commitment For Comparable Information

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The Brewers of Europe Ahead of Target in Fulfilling Commitment For Comparable Information

The Brewers of Europe Ahead of Target in Fulfilling Commitment For Comparable Information
October 05
09:37 2017

The Brewers of Europe are successfully implementing their voluntary commitment to list ingredients and provide comparable nutrition information, calling on other sectors to follow their lead in view of the alcohol industry proposal due in March next year.

In March 2015, The Brewers of Europe announced a major voluntary move from brewers across Europe to list ingredients and nutrition information on their brands per 100ml, in line with the legal requirements for all non-alcoholic drinks, including non-alcoholic beer. This landmark commitment builds on the European Beer Pledge, a voluntary initiative by brewers across Europe to support EU Member States in reducing alcohol related harm.

“With regards to ingredients, we are ahead of our target and now estimate that over 70% of pre-packed beer in the EU is labelling its ingredients, says Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe. Around a third of pre-packed beer now labels calories.

At EU level alcoholic beverages are part of the Food Information Regulation, covered by the rules in relation to font sizes and labelling items such as alcohol content and allergens. However, there are exemptions with regard to ingredients listing and nutrition declarations when it comes to alcoholic beverages over 1.2% ABV.

In March 2017, the European Commission gave alcohol producers until March 2018 to deliver a self-regulatory proposal that would respond to consumers’ expectations and cover the entire sector of alcoholic beverages. The Brewers of Europe will continue to work with other sectors following the Commission’s call to develop a voluntary solution.


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