FDBusiness.com

The Co-operative Food Commits £1.5 Billion to UK Farmers

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

The Co-operative Food Commits £1.5 Billion to UK Farmers

The Co-operative Food Commits £1.5 Billion to UK Farmers
December 10
12:33 2014

UK convenience food retailer The Co-operative Food has made an unequivocal £1.5 billion three year commitment to support and celebrate British food. The commitment comes as new consumer research shows that 90% of shoppers want supermarkets to sell more food from British farms, and 81 percent of farmers believe retailers should support UK farming by only selling British meat and poultry.

In response, The Co-operative Food has pledged to source British products over and above alternatives for its ‘own brand’ meat, poultry, produce and dairy products and at the same time it will adopt a totally transparent approach to its marketing of UK food and will report back annually on its progress.

This means that all ‘own-brand’ meat, with the specific exception of New Zealand lamb and Danish bacon, sold in Co-operative Food stores will be British as will be in its chilled ready meals and pies, sandwiches, eggs and milk.

Launching its new UK sourcing report, entitled ‘Born and Bred’, The Co-operative Food re-enforced its commitment to its farming groups, which were launched last year, in order to back British farmers and agriculture. The farming groups enable the retailer to cement relationships with producers, deliver a continued investment in quality and provide shoppers with a more consistent and transparent supply chain.

Steve Murrells, The Co-operative Food’s retail chief executive, says: “At the heart of our pledge is a commitment to be open and honest about where the food we sell comes from and to ensure that is it marketed and promoted in a fair and transparent way. Trust in retailers has been dented in recent years and we hope our openness about where we source our meat, poultry and produce will encourage more retailers to follow suit.”

He adds: “Shoppers want to know about the origin of their products and if supermarkets import meat for use in products it is important that, as well as being identified on product labelling, in-store marketing should not seek to unwittingly mislead. Backing British must mean more than just rolling out the bunting.”

Research for the report shows that almost three out of four (73 per cent) of consumers have more confidence in British sourced food and a massive 86 per cent feel that food is more traceable when produced on British farms. More than eight out of ten (84 per cent) say that buying British sourced food is important to them with one in three saying it is very important. The study also shows that almost half of consumers (47 per cent) see the origin of food as the second most important label information after the use or sell by date (66 per cent).

The Co-operative Food  is part of The Co-operative Group, which is the UK’s largest co-operative business with interests across food, funerals, insurance and legal services. Owned by millions of UK consumers, The Co-operative Group operates a total of 3,750 outlets, with more than 70,000 employees and an annual turnover of approximately £11 billion.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements