FDBusiness.com

The Finishing Touch: How Luxury Products Become Must-Have Gifts

 Breaking News
  • Strong First Half From Britvic Britvic, one of the leading branded soft drinks businesses in Europe and the largest supplier of branded still soft drinks in Great Britain and the number two supplier of branded carbonated soft drinks, has reported a 4.5% increase in revenue to £733.2 million, with organic growth of 2.8%, for the 28 weeks ended 15 April [...]...
  • Glanbia Sets Out Five Year Ambition Glanbia, the global nutrition group, has reiterated its 2018 full year guidance and outlined its five year financial ambition to grow total group revenue from €3.6 billion, pro forma, in 2017 to over €5.0 billion by 2022. Glanbia Group, with its three platforms of Glanbia Performance Nutrition, Glanbia Nutritionals and Strategic Joint Ventures is well [...]...
  • Thriving UK Brands Make Lives Healthier, Happier & Easier Kantar Worldpanel’s latest ranking of the UK’s most chosen brands finds half of the top 10 brands in growth. Warburtons remains the UK’s most chosen brand overall, chosen 544 million times at the supermarket shelves during the course of the year. Bought on average 23 times a year, Warburtons is the nation’s most frequently purchased [...]...
  • Kerry Launches ProDiem™ Refresh – An Innovative Vegan & Allergen-free Plant Protein For Low pH Beverages Kerry, the Taste & Nutrition company, has launched ProDiem™ Refresh, an allergen-free, soy-free, pea protein hydrolysate developed for low pH beverages such as waters, juices and energy drinks that delivers a clean and refreshing taste. ProDiem™ Refresh is the latest addition to Kerry’s specialised proteins portfolio. Consumers are proactively increasing their intake of plant protein and its appeal has moved far beyond [...]...
  • Ilapak Fine Tune Bagging Equipment to Run New Compostable Film Responding to the rapid need for food factories to use sustainable packaging materials, Ilapak UK has successfully adapted one of its vertical flow wrapping systems, the Vegatronic, to run a new compostable film. Following this breakthrough, Ilapak plan to modify its entire fleet of over 1200 vertical and horizontal systems and offer an upgrade option [...]...

The Finishing Touch: How Luxury Products Become Must-Have Gifts

The Finishing Touch: How Luxury Products Become Must-Have Gifts
December 23
16:16 2015

Is there anything better than giving someone a gift and seeing them react with joy? With Christmas just around the corner, people across the world are searching for special gifts they would like to give to friends and family on the big day.

While most shoppers will set off on a festive shopping trip with a general idea of the luxury product they wish to buy as a gift – a bottle of high quality whiskey perhaps – what they don’t realise is the incredible impact the way the bottle is packaged will have in influencing their final buying decision.

MW Luxury Packaging creates premium, award-winning packaging, that matches the quality of the product it contains. The journey from luxury product to must-have-gift is a long and complex one – and it begins with a brief.

The Fine Details

It’s likely that often, the gift buyer isn’t an expert in the many varieties of whisky that are on the market. For this reason, a large part of their choice comes down to what they think of the quality of the packaging, and how it speaks to them and meets their aspirations in the brief moment they pick the product up in the shop.

For most consumers, a premium product isn’t quite a luxury gift until it is packaged. High quality packaging adds a finishing touch. That is why it’s essential that designers get to know the product, the brand and its story. It is only by having a deep understanding of these elements that design teams are able to create packaging that complements the product, and adds tangible value to the consumer experience.

The use of high quality materials and the integration of design details and techniques such as wax seals, embossing, coloured glass and distinctive packaging shapes, help premium products stand out from the crowd. These fine details also communicate the prestige that is expected from a luxury brand.

Development

As well as understanding the product, it is also vital that the designers of the packaging understand the potential customers. Tastes in Asia, for example, can differ greatly from the European market, as customers have different cultural reference points when it comes to luxury goods; colours, for instance, have very different meanings around the world.

Demand for seasonal gifts varies from east to west, and from north to south. In parts of the world that celebrate Christmas, there are also regional variations in traditions. Christmas happens at the height of summer in the Southern hemisphere, for example, which can also be a factor that influences design choices.

The Aspects of Luxury Gifting at Christmas

It is important to keep in mind the additional roles that packaging has to fulfil during the Christmas season, when products are likely to be gifted to others.

Luxury gifting is a three way process. It involves the buyers feelings towards the brand and the packaging, their feelings about what the brand says about the recipient, and the recipient’s actual reaction.

Exquisite packaging, which presents a luxury product in the best possible way, will let the person opening the gift know that they are cared for and highly valued, while also making the giver proud to be offering a beautiful gift to someone they love.

 

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 1, 2018Gluten Free Expo Slovakia
  • June 3, 2018Vinoble
  • June 4, 20188th WSO World Congress on Stevia Tasteful 2018
  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements