FDBusiness.com

The Global Pulse Confederation Develops New Mark to Label Pulse Products

 Breaking News
  • Sweets and Snacks New Product Development Thrives on Adventure and Bite-size Trends With one in four global consumers increasing their consumption of confectionery over the past year (Innova Market Insights Consumer Survey, 2018) because “there is more variety & novelty available,” the food industry is responding. New data from Innova Market Insights finds a 15 percent average annual growth in global confectionery launches with a “discovery” claim [...]...
  • 80,000 Tonnes of Skimmed Milk Powder Sold in Biggest Tender A total of 80,424.05 tonnes of the skimmed milk powder bought into public stock by the European Commission since 2015 were sold in the latest tender sale, bringing the remaining stock to around 22,000 tonnes out of the original 380,000 tonnes, stockpiled since the crisis that hit the dairy sector in 2015. In effect, almost [...]...
  • Müller Rolls Out ‘Stealth’ Milk Caps Müller, Britain’s leading producer of branded and private label fresh milk, cream, butter and ingredients, is rolling out a new lightweight recyclable milk cap, which uses 13% less plastic material. The innovative solution allows the business to remove 300 tonnes of plastic every year, the equivalent weight of 231 million ‘stealth’ milk caps. The dairy company has [...]...
  • Greene King Announces New Chief Executive The board of Greene King has announced that Nick Mackenzie will join the board on 1st May 2019 as chief executive in succession to Rooney Anand. Nick Mackenzie will be joining from Merlin Entertainments where, as a member of the executive committee, he is responsible for the Midway portfolio of attractions, which comprises over 100 [...]...
  • Irish Grocery Market Hits Festive Record as Retailers Cash in on Christmas The Irish grocery market grew by an impressive 3.0% over the 12 weeks to 30 December, ensuring a record festive period for retailers. The latest Kantar Worldpanel data shows value sales reached €995 million in the month of December – the highest monthly total ever recorded in the Irish grocery market. This was driven by [...]...

The Global Pulse Confederation Develops New Mark to Label Pulse Products

July 13
11:22 2016

gpcThe Global Pulse Confederation has launched two new symbols on product labels, expected to assist customers to distinguish food products that include pulses such as dry peas, beans, lentils and chickpeas.

The Pulse brand and Made with Pulses seal are distinctive green and gold marks available to food manufacturers and consumer packaged goods companies in the retail and foodservice channels to use on their products and in marketing material. So long as a product contains pulses in the top five ingredients by weight, and a minimum of 5% of the final formulation, they will become eligible to apply to use the Made with Pulses seal.

Consumer interest in pulses is growing, in part, because food companies and consumers are looking for affordable food options that are healthy, nutritious, and environmentally sustainable, the Global Pulse Confederation claimed.

The fact that pulses are high in protein and add nutritional value when incorporated into food products, pulse ingredients are nutrient-dense and deliver high levels of fibre, and that pulse production has a lesser environmental burden and greater water efficiency rate than other crops adds to their appeal, the association added.

Several global companies are said to have already shown as “strong interest” in the new ‘Made with Pulses’ seal, and companies that have already signed on to use the Pulse Brand include Princes Food and Drink Group, JM Grain, and AGT Food and Ingredients.

“The Made with Pulses seal gives companies the unique opportunity to tie their products to the momentum pulses are gaining as healthy, nutritious and sustainable ingredients that fit with today’s lifestyle and taste preferences,” said Daria Lukie, Pulse brand manager for the Global Pulse Confederation. “The Pulse brand provides shoppers with an easy way to identify products that are good for people and good for the planet.”

The Global Pulse Confederation (GPC) is head-quartered in Dubai. The company has a small staff witrhin the Dubai office and an Executive Director currently located in Australia. The GPC Executive Board has nearly 30 members from all over the world that are volunteers, working for non-profit.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements