FDBusiness.com

The UK’s Largest Packaging Event Unveils Plans for 2018

 Breaking News
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...
  • Almonds Retain Top Spot For Nut Introductions in Europe According to Innova Market Research’s latest Global New Product Introductions Report, almonds retain the number one spot for nut introductions in Europe. With a 47% share of global almond product introductions, the region leads globally for the eleventh year running. Europe as a whole saw a total of 5,017 new introductions with almonds – a [...]...
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...

The UK’s Largest Packaging Event Unveils Plans for 2018

The UK’s Largest Packaging Event Unveils Plans for 2018
November 27
09:00 2017

James Drake-Brockman, Divisional Director of Packaging Innovations, Empack and Label&Print, the UK’s most renowned packaging shows, talks about plans for the event’s highly anticipated return to Birmingham’s NEC on 28 February & 1 March 2018.

Q. Why should the event be in all packaging professionals’ calendar?

The Packaging Innovations, Empack and Label&Print shows have two main purposes. The first is to provide a place for suppliers and the buying community to meet, network and do business. The event enables key decision-makers and buyers to see over 300 suppliers, from major names through to the niche specialists, all under one roof. This is a unique proposition, because there is nowhere else these packaging professionals would be able to see the volume of suppliers and solutions we have on board in such a condensed and focused timeframe. From a seller’s point of view, we provide them with the perfect platform to meet with existing clients and to make contact with potential new customers.

Our second role is to expose our audience to genuine innovation, both from within and outside of the industry. By offering innovation, the shows create real value for themselves and attract more visitors in the process, which in turn offers an instant ROI to the exhibitors. Although it is incredibly important, it is not just innovation from within the packaging industry that is of interest to us. There is plenty happening in parallel industries; often sectors that at first glance aren’t obviously connected, but which have developments, that through some smart thinking can be applied to our audience.

James Drake-Brockman, Divisional Director of Packaging Innovations, Empack and Label&Print.

We think this is a really important aspect of growing the event, and helping the industry evolve in the process, so we will be putting a lot of time and effort into finding suitable companies for some cross-sector pollination of ideas. They will not only have a physical presence on the showfloor, in the form of Showcase areas, but they will also form part of our educational seminar content. It’s certainly a difficult challenge, but one we are keen to address.

Q. How will the Showcases work?

As you will remember from the 2017 event, the Pentawards Winners Exhibit brought leading edge design onto the show floor, giving visitors a global perspective of the best and most creative packaging designs from the last year, while The Innovation Showcase showed the best innovation on the show floor. With these features proving so popular, we thought that we would not only bring them back, but also introduce new Showcase areas for 2018, highlighting innovations from other industries. Within these new areas, innovators will be able to demonstrate the very latest ideas, new technologies and material developments that are transforming other industries, and which have real potential within packaging. 

Furthermore, our conference programme will run across five unique seminar stages, headed up by a revamped Keynote Stage. With over 20 hours of CPD-accredited content, the two-day educational agenda will focus on our key sectors, with dedicated forums for food, drink, retail, beauty, pharmaceutical and ecommerce. Running alongside the Keynote Stage will be the brand new Innovation Stage, The Label&Print Stage, The Ecopack Stage and The Packaging News Stage.

Q. How are you going to keep the content relevant?

To stay fresh, we are constantly evolving our offering, which after thirteen editions is easier said than done, yet somehow, we manage it year-on-year.

One thing I particularly like about the shows is the breadth of attraction, because it means that large organisations can send whole teams of people to the show. This can include anyone from brand managers, product managers and procurement, through to packaging professionals, print buyers and engineers – in other words its whole buying chain. They come to the shows, explore them as individuals then get back together to share ideas, discuss the latest innovations they’ve spotted and explore the hottest trends. With this in mind, we are more focused than ever on creating valuable content that works right across the buying chain.

Q. What does this mean for the 2018 show?

Beyond the additional Showcase areas visitors can expect to see more on the print side; print is growing in influence, so there will be a much bigger print presence this year. We will be putting more onus on machinery, with more machinery manufacturers, print converters and print service providers signing up already. There will also be more packaging machinery companies in general at the event. This bolsters our Empack offering, which is a part of the event we are looking to grow, plus it strengthens our total presence within the marketplace.

Q. What news is there on suppliers?

We’re excited to see some major players join us for the first time in 2018, for example WestRock, Mark Andy and DaklaPack, have all come on board. With these new names being added to our already strong list of exhibitors, 2018 is looking like the largest and most innovative year to date.

Q. Anything else to report?

On top of all of this, we are also pleased to confirm that HP will be the official sponsor of our ever-popular Networking Bar, which offers exhibitors and visitors the chance to network with likeminded peers in an informal environment.

For further information, visit www.easyfairs.com/PIUKwww.easyfairs.com/EmpackUK and www.easyfairs.com/Label&PrintUK or via the show team on +44 (0)20 8843 8800 orPackagingUK@easyfairs.com.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements