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Toasted Muesli product range by Maria Lucia Bakes

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Toasted Muesli product range by Maria Lucia Bakes

September 21
15:22 2016

untitledMaria Lucia Bakes is an award-winning, specialist producer of gluten-free and wheat-free luxury granolas and mueslis. A No Added Sugar Granola was recently added to the range, and a new Toasted Muesli product range was launched at end-May 2016. Even newer to the range are single portion Maria Lucia Bakes ‘On-The-Go’ Pots, which received a collective merit award in the innovation category at the FreeFrom Food Awards Ireland 2016 held in June.

Maria Lucia Bakes was awarded Winner of Best Cereal in Ireland at the Irish Food Quality Awards 2015 for the Cranberry, Coconut & Chia Seed Granola. The Cashew, Almond & Cinnamon Granola won a Great Taste Award in 2014. The Cranberry, Coconut & Chia Seed Granola won a bronze award, while Maria Lucia Bakes Porridge was awarded a merit, also at the FreeFrom Food Awards Ireland 2016.

Owner Maria Betts started the business in her home kitchen in Rathfarnham, Dublin, in November 2013. Maria grew up in Glendalough, Co Wicklow, where her family ran a tea-rooms, guesthouse and antiques shop. Prior to setting up Maria Lucia Bakes, she ran her own executive coaching company and before that she worked in retail. She was inspired to set up Maria Lucia Bakes after she made a special granola for a friend she had staying who was gluten intolerant.

The business began exporting its product range to Norway in early 2016 and the range is also now available in the UK. The Maria Lucia Bakes granola range is stocked in 200 SuperValu stores nationwide in Ireland, selected Dunnes Stores, health-food stores, independent retailers (Donnybrook Fair stores, Avoca stores, Cavistons in Glasthule, Mortons in Ranelagh) and is available to buy online at www.marialuciabakes.com.

Maria Lucia Bakes is a verified member of the Origin Green initiative by Bord Bia.

The whole range of granolas and mueslis is hand-baked, gluten-free, wheat-free and dairy-free.

THE PRODUCT RANGE:

MARIA LUCIA BAKES GRANOLA

  • Cashew, Almond & Cinnamon Granola

400g box, RRP €5.99

40g single portion on the go pot: RRP €18 for a case of 12

  • Cranberry, Coconut & Chia Seed Granola

400g box, RRP €5.99

40g single portion on the go pot: RRP €18 for a case of 12

  • Apricot & Walnut with a Hint of Treacle Granola

400g box, RRP €5.99

  • No Added Sugar Granola

400g box, RRP €5.99

40g single portion on the go pot: RRP €18 for a case of 12

MARIA LUCIA BAKES TOASTED MUESLI

  • Date & Banana Toasted Muesli

400g box, RRP €5.99

  • Fig & Almond Toasted Muesli (400g box)

400g box, RRP €5.99

MARIA LUCIA BAKES PORRIDGE

  • Porridge, lightly sweetened with coconut sugar

55g single portion on the go pot

RRP €18 for a case of 12

Key Messages:

  • Gluten-free, wheat-free and dairy-free
  • Winner of Best Cereal in Ireland at the Irish Food Quality Awards 2015 for Maria Lucia Bakes Cranberry, Coconut & Chia Seed Gluten-Free Granola
  • Great Taste Award 2014 for Cashew, Almond & Cinnamon Granola

Key Spokespeople:

Maria Betts – interviews on request via Food PR


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