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TomTom delivers sweet success for Krispy Kreme

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TomTom delivers sweet success for Krispy Kreme

May 15
10:10 2012

Krispy Kreme has improved delivery times to its stores and retail outlets across the UK by 20 per cent thanks to TomTom fleet management. Managers for the doughnut firm can now see the locations of its 33 delivery vehicles in real time and generate bespoke reports to improve communications and workflow. With real time traffic updates, drivers can also avoid congestion, while LINK tracking units relay accurate times of arrival to office managers.


“We are now able to deliver a world-class service consistently where product is on-time every day, an improvement in delivery targets of 20 per cent,” said Krispy Kreme Logistics Manager Ben Povey. Prior to investing in TomTom Business Solutions’ technology, the company operated a manual system that gave limited visibility on vehicle positions, scheduled departure and arrival times. In TomTom’s Webfleet fleet management software system, ‘geofences’ have been created around store addresses, alerting managers when vehicles enter or leave the area around premises. Each region is aware of the status of deliveries and if there are delays, stores are informed and issues can be quickly resolved.

Round-the-clock monitoring has also increased the security of vehicles and drivers, with ‘out of hours alerts’ sent to managers if vehicles move between 14:00hrs and 03:00hrs. Krispy Kreme has been delighted with the performance and commercial improvements and is now considering tackling fuel reduction by monitoring idle time using the TomTom ecoPLUS.
The potential cost reductions would further increase profitability and allow the company to reduce its carbon footprint.

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