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Tulip Relaunches Foodservice Division

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Tulip Relaunches Foodservice Division

Tulip Relaunches Foodservice Division
October 09
11:18 2013

Tulip, the UK meat business of Danish Crown Group, has relaunched its foodservice division to bring its food expertise to the catering and hospitality industry nationwide. Tulip Foodservice Solutions, the ‘one-stop shop’ for professional caterers, offers sliced cooked meats, shredded meats, pizza toppings, meal solutions and deli fillers.

Alongside well-known Tulip brands Danepak, Stagg® Chili, SPAM® Brand and SuperTops, Tulip Foodservice Solutions has also launched retail-inspired own label product ranges: Simply Best, Simply Better and Simply Good Oak Crown.

The Simply Best, Simply Better and Simply Good Oak Crown ranges are grouped by clear price tiers and meat content to help caterers and retailers choose products by budget and quality preferences. All product ranges are portion controlled, work with packaging complete with inspirational recipes.

Simon Shirley, Tulip Foodservice director, says: “Although we have been leaders in retail for over 20 years we recognise that the foodservice sector is significantly different. Our dedicated foodservice division is focused on taste and customer care as well as quick service and delivery.

“Before launching our products we analysed the foodservice market and found that caterers were frustrated with the fragmented and confusing nature of sliced cooked meats buying. Meat content, provenance, slice count and serving suggestions were not uniformly clear. As such, our range was developed to address these issues and offer chefs and caterers not only a diverse range of products but clear product quality tiers with matching pricing.”

Tulip only uses produce that is fully traceable and sourced from high welfare, sustainable farming systems in the UK, Denmark and Europe. The company’s ‘Farm to Fork’ process is one of the most advanced and vigorous supply chains in the world.

Simon Shirley continues: “Our ‘Farm to Fork’ process means we can give our customers total peace of mind over our traceability as well as convenient, tasty and value for money products. We also offer innovative products that would not otherwise be available to smaller wholesalers and cash and carry’s such as our slow cooked Simply Best Pulled Pork and Shredded Chicken.”

Tulip plans to grow its foodservice team over the next 12 months and extend the current product range; bringing new products to the market at key selling periods. Over the next two years the company expect to double current sales.


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