FDBusiness.com

Valio Starts Selling Milk Powders to Chinese Consumers

 Breaking News
  • Mars Wrigley Confectionery Names New Global President Mars, Incorporated has appointed Andrew Clarke, currently Chief Marketing & Customer Officer, to the role of Global President ‐ Mars Wrigley Confectionery. Andrew Clarke will assume his new role in September. He will be based at Mars Wrigley Confectionery’s global headquarters in Chicago, Illinois. Andrew Clarke. Since 2015 Andrew Clarke has been Chief Marketing & Customer Officer. [...]...
  • More Milk Needed to Cover Demand in 2030 – New Technologies Will Help Between now and 2030 worldwide demand growth for milk and milk products will be three times the level of current US milk production. This was one of the main findings of the latest publication, from the IFCN – the Dairy Research Network – discussed at the 19th IFCN Dairy Conference, held at Teagasc, Moorepark, Cork [...]...
  • Danone Early Life Nutrition Launches Category Overhaul Danone Early Life Nutrition is launching a category refresh that spans its leading baby food brands, Cow & Gate and Aptamil. Cow & Gate is launching fifteen new food recipes across the pouch, cereal, jar and tray product ranges, as well as a complete packaging re-brand across its entire formula milk and food portfolio. Starting from mid-June, [...]...
  • Speed Up Poultry Processing – 15,000 bph With Meyn Rising consumer demand for high-protein food and changing customer preferences have spurred the global market for poultry meat. In response to this growing demand, the market has been forced to increase production volumes. This results in longer production days and increased line speeds. Especially greenfield projects, but also existing plants demand the highest possible processing [...]...
  • Mondelēz International Invests $200 Million in Czech Biscuit Plant to Accelerate Growth in Europe Mondelēz International has invested $200 million since 2014 in its Czech Republic-based Opava biscuit manufacturing facility, which employs nearly 1,000 people and produces Power Brands like Oreo, belVita, Milka and Cadbury, for the European market. The investment builds on Opava’s proud heritage of more than a century as a biscuit-making centre and supports the company’s [...]...

Valio Starts Selling Milk Powders to Chinese Consumers

Valio Starts Selling Milk Powders to Chinese Consumers
November 30
10:08 2016

Finnish dairy group Valio has started exporting lactose-free milk powders meant for the consumer market in China. Valio’s products are the first lactose-free milk powders on the market. Valio milk powders will be available from China’s leading online grocery stores.

“Compared to the rest of the world, people in China do not use milk products that much yet, but their usage is growing constantly. This also serves to increase awareness of lactose intolerance and its symptoms. Valio is a global pioneer in developing lactose-free products, and the demand for our expertise is growing in China”, says Kari Finska, Senior Vice President for Valio. “Even though we are a new face in China’s highly competitive consumer market, the opportunities in China are significant.  At least 80% of the population is lactose intolerant.  Initially, the export amounts will be small compared to other Valio exports.”

Valio has a long tradition in China. It has been exporting milk and whey powders to China for industrial use since 1991. Since 2008, Valio has had a Chinese subsidiary, Valio Shanghai Ltd. Most Valio Shanghai customers are in the baby food industry, which has extremely high quality requirements for its ingredients, based on taste, composition, microbiological quality, traceability and purity.

ValioLogoOnline Sales

The Chinese market is unusual. Online sales have a larger turnover than anywhere else in the world, and over 10% of retail sales are generated online. “Imported groceries are a large part of online shopping, which only makes it natural to make our products available in that way,” says Kari Finska.

Valio has advantages in the Chinese consumer market in that its tasty, high-quality, lactose-free products are based on extensive product development know-how.

“Our Nordic origin has special significance as well. Chinese consumers value purity and safety in their groceries. The fact that our products are made from Finnish milk from farms that are owned by Finnish families speaks to the Chinese consumer,” adds Kari Finska.

Valio is providing Chinese consumers with three lactose-free milk powder options: skimmed, semi-skimmed and whole milk powders. In China, people drink their milk warm. A glass of warm milk is a common way to start or end the day. The long shelf life of Valio milk powders is a benefit for consumers who are not daily users of milk.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
  • June 25, 2018Packaged., The 7th Global Summit
  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements