FDBusiness.com

Valio Starts Selling Milk Powders to Chinese Consumers

 Breaking News
  • Hilton to Purchase 50% of Leading Vegetarian Manufacturer Hilton Food Group, the leading specialist international food packing business supplying major food retailers in Europe and Australia, has agreed to purchase a 50% shareholding in Dalco Food, a leading vegetarian product manufacturer based in Oss, the Netherlands. Hilton has agreed to enter into a joint venture agreement with Dalco’s shareholders, which includes an option [...]...
  • Great British Cheese Awards Winners Announced The winners of the Great British Cheese Awards have been announced. The Great British Cheese awards were established three years ago to celebrate the best of British cheese produced and distributed by independent cheese makers and retailers and this year, both established artisan brands and new cheesemakers have taken top awards. The category winners are: Artisan Producer – Tenacres, [...]...
  • Over 90% of Sampled Salt Brands Globally Found to Contain Microplastics Over 90% of sampled salt brands globally were found to contain microplastics, with the highest number coming from salt sourced in Asia, according to a new study co-designed by Kim, Seung-Kyu, Professor at Incheon National University and Greenpeace (www.Greenpeace.org) East Asia.[1] The study, which has been published in Environmental Science & Technology, a peer-reviewed scientific journal, [...]...
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...

Valio Starts Selling Milk Powders to Chinese Consumers

Valio Starts Selling Milk Powders to Chinese Consumers
November 30
10:08 2016

Finnish dairy group Valio has started exporting lactose-free milk powders meant for the consumer market in China. Valio’s products are the first lactose-free milk powders on the market. Valio milk powders will be available from China’s leading online grocery stores.

“Compared to the rest of the world, people in China do not use milk products that much yet, but their usage is growing constantly. This also serves to increase awareness of lactose intolerance and its symptoms. Valio is a global pioneer in developing lactose-free products, and the demand for our expertise is growing in China”, says Kari Finska, Senior Vice President for Valio. “Even though we are a new face in China’s highly competitive consumer market, the opportunities in China are significant.  At least 80% of the population is lactose intolerant.  Initially, the export amounts will be small compared to other Valio exports.”

Valio has a long tradition in China. It has been exporting milk and whey powders to China for industrial use since 1991. Since 2008, Valio has had a Chinese subsidiary, Valio Shanghai Ltd. Most Valio Shanghai customers are in the baby food industry, which has extremely high quality requirements for its ingredients, based on taste, composition, microbiological quality, traceability and purity.

ValioLogoOnline Sales

The Chinese market is unusual. Online sales have a larger turnover than anywhere else in the world, and over 10% of retail sales are generated online. “Imported groceries are a large part of online shopping, which only makes it natural to make our products available in that way,” says Kari Finska.

Valio has advantages in the Chinese consumer market in that its tasty, high-quality, lactose-free products are based on extensive product development know-how.

“Our Nordic origin has special significance as well. Chinese consumers value purity and safety in their groceries. The fact that our products are made from Finnish milk from farms that are owned by Finnish families speaks to the Chinese consumer,” adds Kari Finska.

Valio is providing Chinese consumers with three lactose-free milk powder options: skimmed, semi-skimmed and whole milk powders. In China, people drink their milk warm. A glass of warm milk is a common way to start or end the day. The long shelf life of Valio milk powders is a benefit for consumers who are not daily users of milk.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements