FDBusiness.com

Volvic Re-launches Touch of Fruit

 Breaking News
  • Müller Revolutionises the UK’s Favourite Yogurt Brands Müller is set to revolutionise the UK yogurt category with new and improved recipes for the nation’s two favourite yogurt brands, Müllerlight and Müller Corner[1]. The dairy company has also revealed details of its biggest ever marketing campaign. As the business continues to strengthen its core brands, and inspire people to live healthier and happier lifestyles, [...]...
  • Guardians of Grub Crusade to Beat Food Waste A bold new industry campaign has been launched to tackle nearly £3 billion worth of food that is wasted every year across the entire UK hospitality and food service sector, of which 75% could have been eaten. The Guardians of Grub campaign was developed by WRAP as part of its ambitious work to cut food [...]...
  • Olleco Awarded Royal Warrant ABP Renewables Division, Olleco, the UK’s leading supplier of cooking oils and collector of used cooking oils, has become the first dedicated circular economy company to be granted a Royal Warrant by Her Majesty The Queen. The Warrant recognises the company’s work to create a ‘closed loop’ solution for the Royal Household. Olleco supplies fresh, sustainable [...]...
  • Premier Foods Plans to Increase Investment in Capital Projects and Consumer Marketing Premier Foods has reported a 0.6% rise in revenue to £824.3 million for the 52 weeks ended 30 March 2019. Group trading profit at £128.5 million was up by 4.5% compared to the previous year and adjusted profit before tax rose by 12.1% to £88.0 million. However, due to GMP pensions recognition and impairment of [...]...
  • HKScan Plans to Strengthen its Financial Position HKScan, the Nordic meat and meals company, is planning a share issue of up to €60 million to secure its financial position and to strengthen its capital structure. The planned share issue is intended to provide a strong foundation for developing the company’s business portfolio and balancing its financial situation and for building future growth. The [...]...

Volvic Re-launches Touch of Fruit

Volvic Re-launches Touch of Fruit
May 29
10:28 2018

Volvic, the UK’s no 1 bottled water brand, is re-launching its entire Touch of Fruit original range, with half the sugar and a new look ‘refreshing’ packaging. Available nationwide from June 2018, the reformulated range took 18 months of careful development to perfect the recipe. Through using extract from the stevia leaf, Volvic has managed to half the sugar content from 4.8g/L to just 2.4g/L whilst maintaining the same taste consumers love. Volvic is one of the first UK soft drinks brands to reduce their sugar levels, despite already sitting below the sugar levy.

Commenting on the renovation, Jacqueline Lane, Volvic Brand Manager UK & Ireland, comments: “We know more than ever that consumers are aware of their sugar intake and actively trying to reduce it where possible, seeking ‘healthier’ options. People are looking to brands and manufacturers to help them make health conscious choices, and the new reduced sugar Volvic Touch of Fruit original range, does just that. We’re incredibly proud of the reformulated product, we worked hard to ensure we got the recipe just right, reducing the sugar without compromising on the taste.”

The Volvic Touch of Fruit relaunch will be supported with the brands biggest ever marketing campaign, ‘Well that’s refreshing’ rolling out in August. The unmissable 360 activation aims to add a ‘refreshing’ twist to the mundane everyday moments of their millennial audience.

Running from 30th July until the end of August and backed by an investment of over £2.5 million the campaign will celebrate the unique portfolio of the low sugar original range alongside their sugar free options. All activation will hero new reduced sugar Strawberry and Lemon & Lime variants, and the new special edition Watermelon sugar free flavour.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements