FDBusiness.com

Wessanen Acquires Leading Organic Tea Brand in The Netherlands

 Breaking News
  • 2 Sisters and Standards in Poultry Processing Report Published The Environment, Foods and Rural Affairs Committee in the UK has published its report into 2 Sisters Food Group and Standards in Poultry Processing. The Committee launched an inquiry into 2 Sisters and poultry standards following the undercover footage released by The Guardian and ITN. The evidence sessions looked at the issues raised at the 2 [...]...
  • ADM Wins ‘Most Innovative Food Ingredient’ at Gulfood Excellence Awards Archer Daniels Midland Company has been awarded ‘most innovative food ingredient’ for its natural sweetening solution, Fruit Up® Fiber, at this year’s Gulfood Manufacturing Industry Excellence Awards. The awards recognize best practices and innovation within the food manufacturing industry value chain. Entries were judged on the additional value the innovations brought to developers, as well as [...]...
  • Bayn Europe Enters China Sugar Reduction Market Bayn Europe has signed a strategic framework agreement with Kong Wua Group in China, outlining the establishment of a R&D center for sugar reduction and production of sugar replacer solutions. Through the agreement, Bayn and Kong Wua will bring sugar replacer solution to the market to help tackle the sugar over-consumption social problems. “It is important [...]...
  • It’s Time to End Food Waste – White Paper Among the most interesting topics in the publication ‘It’s time to end food waste’ is a closer look at the psychology of food waste by Nina Waldhauer at the University of Wageningen. Waldhauer explains how “(…) the food sector business can create opportunities for reducing consumer-related food waste. It can be done in ways that acknowledge consumer´s goal [...]...
  • Orkla Sells K-Salat to Stryhns Orkla Foods Danmark has agreed to sell its K-Salat business to Stryhns, which is part of the Norwegian Agra group. The purpose of the sale is to concentrate Orkla’s activities on fewer categories. K-Salat has a product portfolio of salad spreads, mayonnaise, remoulade, dressings and potato salads in Denmark. Under the agreement, Stryhns will take over [...]...

Wessanen Acquires Leading Organic Tea Brand in The Netherlands

Wessanen Acquires Leading Organic Tea Brand in The Netherlands
February 12
14:52 2016

Dutch group Wessanen is purchasing the Piramide tea brand from the Organic Flavour Company for an undisclosed price. Closing is expected to be in March 2016.

Piramide is a long established tea brand in the Netherlands and leader in the health food stores channel. It has a broad range of high quality herbal, black and green teas and is 100% organic and where relevant, fair trade certified. The quality and purity of its blends make it a reference for tea drinkers in the organic market.

Tea is a core category for Wessanen and a key part of the market for healthy, sustainable and organic food. Especially organic herbal and green teas are a growth segment as consumers are looking for healthier and more sustainable options. Wessanen is a European leader in organic teas and Piramide will be an addition to its strong portfolio of tea activities on the Zonnatura, Clipper, Alter Eco, Bonneterre and Bjorg brands.

Christophe Barnouin (pictured), chief executive of Wessanen, comments: “The accretive acquisition of Piramide is a further step in the execution of our strategy and will strengthen our leadership of Organic teas in The Netherlands across both the grocery channel (with Zonnatura and Clipper) and now also health food stores. It fits our ambition to build strong brands across all channels and to further strengthen and leverage our scale, expertise and capabilities in core categories. Piramide will further extend our overall leadership of the health food store channel.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements