FDBusiness.com

WILD intros beverage concepts

 Breaking News
  • Pernod Ricard to Acquire Super-premium Italian Gin Brand Pernod Ricard is acquiring Italian super-premium gin brand Malfy from Biggar & Leith for an undisclosed price. Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom and Germany. Each gin in the [...]...
  • Nestlé and Carrefour Give Consumers Access to Blockchain Platform Nestlé and Carrefour, the French retail group, have announced that they are giving consumers access to blockchain data for Mousline purée in France. This is the first time that Nestlé is sharing information on its products with consumers via a blockchain platform. Consumers can use their smartphone or other device to scan a QR code on [...]...
  • Plastics Action Alliance Sets Targets to Achieve Sustainable Reduction in Use of Plastic in Ireland Plastics Action Alliance, the recently formed group that comprises of 11 leading agricultural processing and food businesses in Ireland, has set out its key objectives. The industry leading group aims to significantly reducing the use of plastic packaging across its members’ operations. Formed at the end of 2018, the Plastics Action Alliance is a collaboration that [...]...
  • Carlsberg UK Gets Honest About Its Beer Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. Expected to reach 97% of the UK, the £20 million campaign conceived in collaboration with agency partners Fold7, Clifford French and Initiative – trades on the equity of the brand’s renowned [...]...
  • Alternative Proteins Challenge Dairy Dominance The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17 billion globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins [...]...

WILD intros beverage concepts

August 08
15:44 2016

wfsi_fruitveggie_still_drinks_hrWILD Flavors & Specialty Ingredients  has developed what it describes as new attention-generating concepts for still drinks and juices.

Many consumers want unique and premium-quality products which complement their modern lifestyle and mindful approach to eating. They prefer foods and beverages that are rich in fruit, delicious, and offer variety. WILD Flavors & Specialty Ingredients (WFSI), a business unit of Archer Daniels Midland (ADM), has developed new attention-generating concepts for still drinks and juices. They feature different juice contents and distinctive blends of fruits and vegetables, customized to specific target groups and consumption situations.

Many people are paying more and more attention to what they eat and what enhances their well-being. They spend more time reading about both positive and negative product characteristics, and their goal is a conscientious and healthy diet. On the one hand, they want foods that are delicious and feel familiar, and on the other hand, they are increasingly open to new taste experiences beyond the tried-and-true classics.

Vegetables are growing in popularity – both at home and on the go

According to the Mintel market-research institute, over the past five years new product launches with fruits and vegetables have nearly quintupled in the European juice sector. Whereas there were 62 new products in 2011, in 2015 the number had grown to 296 fruit and vegetable blends on the shelves. Great Britain, Germany, and Poland are leading the way. In addition to beverages with carrot, which has been popular for years, more and more modern kinds of vegetables have established themselves and given fruit juices new flavor profiles: examples include beet, cucumber and pumpkin. In a sense, they are the next generation of multivitamin ACE drinks. In these days of street-food festivals, homemade smoothies, to-go products in the supermarket, and craft beverages, it has never been as trendy and popular to consume vegetables in other forms. This is an excellent opportunity for juices with an extra touch of vegetable.

WFSI has been focusing on fruit-and-vegetable combinations for many years now: this ADM business unit developed the first multivitamin ACE drink nearly 20 years ago, has been intimately familiar with the juice segment for decades, and creates new trends and standards on a regular basis. Its “Fruit&Veggie” product portfolio combines the very best that vegetables and fruits have to offer: healthy ingredients and beautifully balanced flavors. WFSI has now composed several new “Fruit&Veggie” concepts for still drinks as well as beverages with a high juice content. All of these innovations have a great flavor, combine the classic and the new, and are compelling in their distinctiveness. This gives manufacturers a way to distinguish themselves from their competitors and appeal to a large target group.

Still drinks: juicy, fruity, refreshing

For those who want an exciting non-carbonated drink with an assortment of additional flavor notes, the current portfolio of WFSI’s Fruit&Veggie concepts has plenty to offer. These beverages are delicious, full of fruit and have a subtle hint of vegetable that will stir up people’s curiosity. They have a fruit content of 27% and 3% vegetable, and the options available include for example orange, pumpkin and ginger, as well as beet with strawberry. The fruits are harmoniously complemented by the right kind of vegetable, creating a fruity non-carbonated beverage with a touch of vegetable. The concept also provides other appealing choices, such as integrating the ever-popular flavor of ginger or a refreshing hint of mint. The product range is also available as a low-calorie option with steviol glycosides derived from the stevia plant. This satisfies consumers’ desire for lower-calorie products and a focus on naturalness with a sweetener from a plant source. The phrases “natural” and “no artificial flavors and colors added” can be stated on the product label. These drinks can also be enriched with vitamins.

Juice: endless opportunities to customize products

WFSI’s product palette has new brilliantly-colored concepts for everyone who enjoys juice often and wants to try innovative new flavors. The company’s selection of beverages with a high juice content is diverse and combines several different kinds of fruits and vegetables in green, red, purple, yellow and orange. Consumers can select blends made of concentrates or not-from-concentrate juices with options such as cucumber, kiwi and spinach, or apple, beet and black currant. The vegetable content ranges from 10-38%. If the drink profile is supposed to be more “vegetable-y,” WFSI also has juice concepts with 50% fruit and 50% vegetables. The product range includes delicious choices such as apple, pear, parsnip and yellow carrot or beet, black currant and chili. Certain product options can highlight a special added touch, such as a hint of chili or a peppery note. The bonus feature for the product label: each portion can be counted towards the “five a day” recommendation about fruits and vegetables, thus irrefutably making it part of a balanced diet.

No matter whether beverage manufacturers and consumers want something full of fruits, vegetables, or spice, WFSI’s wide-ranging selection of still drinks and juices mean that there are no limits to what is possible.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements