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Wold Top Brewery uses Smurfit Kappa’s MirriNor for bottle gift pack design

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Wold Top Brewery uses Smurfit Kappa’s MirriNor for bottle gift pack design

Wold Top Brewery uses Smurfit Kappa’s MirriNor for bottle gift pack design
October 12
13:54 2012

Wold Top Brewery is using Smurfit Kappa’s new ‘MirriNor’ metallic board for its latest four-bottle gift pack design

Yorkshire-based Wold Top Brewery was founded almost ten years ago and its beers are sold at its brewery, online and at a number of pubs, hotels and restaurants.

MirriNor is a silver laminated board that combines a high quality, biodegradable metallic film from Mirri with Smurfit Kappa’s T-Flute microflute corrugated board.

‘Lighted and stronger’

Speaking about his decision to use the board, Gill Mellor, owner at Wold Top Brewery said: “The team at MirriNor really helped us get the best out of using the new MirriNor material and brought in a cardboard engineer who designed a box using MirriNor that is lighter and stronger than anything we have used before and the flexible properties of MirriNor allowed the cardboard engineer to create corrugated tabs within the box that hold the bottles in place.

“This is great, as we know that when they arrive at retail all the bottles will be the right way round and showing the correct label.”

The four-bottle beer pack was printed by UV litho printer Oriel, the Hull based printer has recently acquired the Color-Logic licence, which meant the Wold Top Brewery box could be printed at their facility under licence.

Biodegradable

Richard Gillgrass, managing director of Celloglas and Mirri said: “We are delighted that Wold Top Brewery have had such a positive experience as one of the first customers for new packaging product MirriNor.

“MirriNor is a sustainable product and is made using a cellulose film that is biodegradable and recyclable. MirriNor is also available made from other films in the Mirri range including Mirri Pak rainbow and silver”.

Richard Revell, technical sales manager at Smurfit Kappa added: “Compromise is no longer an option for luxury and protection, MirriNor provides both with sustainability thrown in for free.”

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