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AG Barr Moves into Cocktail Mixers

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AG Barr Moves into Cocktail Mixers

AG Barr Moves into Cocktail Mixers
February 04
12:00 2015
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UK soft drinks group AG Barr has acquired Funkin, a producer of cocktail mixers and syrups, for an initial cash consideration of £16.5 million plus up to a further £4.5 million subject to the achievement of certain financial performance targets. The initial consideration represents an EV/EBITDA multiple of 10.6 times based on adjusted 2014 EBITDA.

Funkin was founded in the late 1990s and offers a broad range of premium cocktail solutions including fruit purees, cocktail mixers and syrups. Sales have been developed through close relationships across both the on-trade channel and increasingly in restaurants. The business is predominately in the UK but does have fledgling business units established in the USA and Europe. The business has grown rapidly to achieve revenues of about.£9 million in 2014.

The acquisition of Funkin will strengthen AG Barr’s portfolio, and takes the group into a new segment of cocktail mixers. The UK cocktail market has exhibited strong growth in recent years as cocktail consumption has become mainstream and consumers have sought more differentiated drinking experiences. Funkin has been well placed to capitalise on this trend as its products enable outlets, including bars, pubs, clubs and restaurants to provide consumers with high quality cocktails efficiently and consistently. As a result, the Funkin brand has achieved a high level of recognition and strong relationships with its customer base, supported by a number of marketing initiatives and its well deserved reputation for quality products and creative innovation.

Going forward, Funkin will continue to drive its on-trade business and will also look to realise the opportunity to leverage AG Barr’s routes to market, as well as its branding and marketing expertise, to increase Funkin’s presence and brand recognition in additional channels and in new Funkin branded products.

Funkin has developed its presence in selected international markets, primarily the US and France to date. The cocktail markets in these countries are evolving rapidly and Funkin has experienced a positive customer response. AG Barr believes there is significant scope to increase Funkin’s presence in these markets going forward.

The acquisition will be funded by an extension of AG Barr existing credit facilities.

Andrew King, chief executive of Funkin, will remain with the business under AG Barr’s ownership and Funkin will operate within the group as a supported, yet stand alone, business unit.

Roger White, chief executive of AG Barr, comments: “We believe that Funkin has created a unique niche in a growing market and together we can drive exciting growth in a new sub category. We have a proven track record of acquiring and developing high growth brands such as Rubicon. Under our ownership we believe Funkin is even more strongly positioned to take advantage of a number of exciting growth opportunities.”


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