FDBusiness.com

Bacardi Moves into Bourbon Category

 Breaking News
  • Diageo Introduces ‘Guinness 0.0’ Spread the loveDiageo has launched Guinness 0.0, a new non-alcoholic beer from the brewers at St James’s Gate in Dublin that boasts the same beautifully smooth taste, perfectly balanced flavour...
  • Top 10 Food and Beverage Trends to Accelerate Innovation in 2021 Spread the loveInnova Market Insights, food trend specialists for over 25 years, has unveiled its annual Top Ten Trends report. The comprehensive report equips manufacturers, retailers and brands with the...
  • C&C Group Impacted by COVID-19 as it Reports Interim Loss Spread the loveC&C Group, the vertically integrated premium drinks company which manufactures, markets and distributes branded beer, cider, wine, spirits and soft drinks across the UK and Ireland, has reported...
  • GEA Purger Ready For Propane Use Spread the loveGEA has launched the latest version of its Purger for refrigeration plants that uses the environmentally-friendly natural refrigerant R290 (propane). R290 has a very low GWP (Global Warming...
  • 2020 Global Water Drinks Awards Winners Spread the loveThe winners of the 2020 Global Water Drinks Awards were announced recently at an online awards ceremony during the virtual 17th Global Water Drinks Congress. Organised by global...

Bacardi Moves into Bourbon Category

Bacardi Moves into Bourbon Category
April 07
10:01 2015
Spread the love

Family-owned Bacardi, the largest privately held spirits company in the world, has expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel’s Share Brands, including its subsidiary, Louisville Distilling Co and its Angel’s Envy brand. The deal marks the Bacardi’s entry into the bourbon category of the North American whiskey sector. The terms of the transaction were not disclosed.

“We have a clear strategy aligned to meet consumer needs in premium spirits and are building an even stronger portfolio through innovation and acquisition. The purchase of Angel’s Share Brands and the Angel’s Envy portfolio further reinforces our commitment to growing the super-premium spirits sector,” says Mike Dolan, chief executive of Bacardi.

Angel’s Envy Port Finished Bourbon, the flagship brand, is one of the top ten fastest growing super-premium bourbons in the United States. The American straight category as a whole has experienced a resurgence in the past five years with a nearly five percent growth rate while the super-premium American straight segment has grown nearly 10 percent during the same time.

Angel’s Envy will continue as a standalone operation, meaning the business structure, employee base, production, distribution, commercial and marketing activities will remain unchanged. Angel’s Envy’s new distillery and brand experience center in downtown Louisville is planned for a 2016 opening and will showcase the great tradition of Kentucky bourbon-making.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements