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Bord Bia appoints new Chief Executive Officer

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Bord Bia appoints new Chief Executive Officer

Bord Bia appoints new Chief Executive Officer
August 08
10:19 2022
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Bord Bia, the semi-state agency responsible for the promotion, trade development, and marketing of Irish food, drink, and horticulture in Ireland and globally, has appointed Jim O’Toole (pictured) as its new Chief Executive Officer (CEO). He was appointed by the Board of Bord Bia, following an open and competitive recruitment process and is scheduled to take up the position on November 1st.
Jim O’Toole is currently CEO of Bord Iascaigh Mhara (BIM), Ireland’s Seafood Development Agency and is highly experienced in global food marketing, sustainability development and change leadership.
Announcing the appointment, Chairman of Bord Bia, Dan MacSweeney, said: “We welcome Jim to Bord Bia and the knowledge, experience and insight he brings to the role and to the organisation. His considerable experience in the agrifood sector, depth of international experience and strong corporate, strategic and operational expertise makes him an ideal leader to deliver strategic transformation, building on the great work of his predecessors and the rest of the Bord Bia team. We look forward to working with Jim, and are confident his leadership will ensure Bord Bia continues to deliver on its strategic mission to promote sustainably-produced Irish produce to customers around the world. On behalf of the Board of Bord Bia, I would like to extend my sincere gratitude to Michael Murphy for his commitment and dedication to Bord Bia and the food, drink and horticulture sector during his term as Interim CEO, which has ensured the continued successful delivery of our new and exciting strategy, while navigating the key issues currently facing the industry and the organisation.”
It is anticipated that Jim O’Toole will join Bord Bia in November when Michael Murphy will return to his position as Director of Organisation and Industry Talent.
Jim O’Toole said: “I am deeply honoured to be appointed as Bord Bia’s CEO and I look forward to working with the Board and the talented team in Bord Bia to implement the recently published strategy.  I have been most fortunate to have previously spent over twenty years in Bord Bia and more recently have had the privilege of being the CEO of Bord Iascaigh Mhara for over five years. I sincerely wish my BIM colleagues the best for the future and look forward to continuing the close collaboration between the two agencies.”

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