Britvic to Accelerate Fruit Shoot Growth
Britvic has agreed with PAB (PepsiCo Americas Beverages) to accelerate the distribution of the Fruit Shoot brand to a total of 30 US states by summer 2013. The UK soft drinks producer has also reached agreement with PepsiCo South West Europe for the national distribution of Fruit Shoot in Spain commencing early spring 2013. Both deals are in line with Britvic’s international development strategy.
Of course, Britvic is about to merge with Glasgow-based AG Barr to create Barr Britvic Soft Drinks, one of the leading soft drinks companies in Europe with annual sales of over £1.5 billion. Shareholders of both companies have approved the proposed deal. Subject to the satisfaction of certain conditions, including approval by the Office of Fair Trading, the expected effective date of the merger is 26 February 2013.
In the first quarter of its current financial year Britvic increased group revenue by 4.8% to £303.2 million, helped by strong growth in average realised prices.
