Working together with McDonald’s, Arla Foods is launching a new co-branded Happy Meal and Arla Organic Milk bottle which will roll-out across McDonald’s UK restaurants. The new design of the
Marketing
Taylors of Harrogate, a family business that dates back to 1886, has earned itself a reputation for quality through its devotion to the craft of outstanding coffee and tea. Finding
The Subway® brand has opened its 2,500th store in the UK at Keynsham, Banes. The new outlet features the new Subway® Fresh Forward design. Following the global launch of the new
Arla Foods Ingredients has launched a new campaign called ‘Pure Dairy’ to highlight how its range of Nutrilac® dairy ingredients satisfies growing consumer demand for natural products with ultra-clean labels. Research [1] shows
B&R’s Automation PC 910 is now optionally available with an Intel Xeon processor. The new microarchitecture provides a 50% increase in performance compared to the previous high-performance Core i processors.
AGRO Merchants Group, a global leader in cold storage and logistics solutions, has successfully completed the first phase of rebranding of their portfolio companies to one common brand name. Rebranding
Adnams, the English brewer and distiller, has revealed new and updated bottle designs for its Longshore Triple Malt Vodka and First Rate Triple Malt Dry Gin. The vodka, which was
TripAdvisor, the world’s largest travel site, and Deliveroo, the on-demand food-delivery service, have announced the integration of Deliveroo’s restaurant network into the TripAdvisor desktop website, mobile web and mobile app experiences
Arla Foods UK is repositioning its Arla® Organic Farm Milk brand to highlight its free range credentials to consumers. Following the dairy company’s successful brand launch earlier this year, Arla is renaming its
Novi, the proactive managed services provider, today announces that it has designed and implemented an all new IT infrastructure for O’Brien Fine Foods in a €450,000 deal. The new infrastructure
Anchor – the leading brand of British-made butter – is launching a new look to proudly showcase its Britishness . The makeover will be supported with a £4.5 million campaign
Bord Iascaigh Mhara (BIM), Ireland’s Seafood Development Agency and Fáilte Ireland have announced that the ‘Taste the Atlantic- a Seafood Journey’ trail, which was piloted in parts of the West of Ireland
Warburtons, the largest bakery brand in the UK with sales of £551 million last year, prides itself on the freshness of its bread, manufactured and delivered daily to over 18,500
The food and beverage sector is dealing with constantly changing requirements imposed by clients and suppliers such as exchanging messages via EDI or tighter margins due to price changes. Enterprise
The Müller brand is targeting front of store and on the go snacking in the UK by launching two yogurt SKUs with a spoon attached. Consumers are now able to purchase
Walsh Whiskey Distillery, the independent Irish distillery, has signed an exclusive agreement with Dugas of Paris, for the distribution, throughout France, of its range of Writers’ Tears premium Irish whiskeys
IRI, the global provider of big data and predictive analytics for FMCG manufacturers and retailers, has launched a new Growth Solutions team providing specialist assistance for manufacturers. The Growth Solutions team
Emerging markets now account for 51% of global spend on fast-moving-consumer-goods, rising from 48% in just three years. This is the key finding from the latest Kantar Worldpanel Brand Footprint
The UK’s leading producer of natural source bottled water, Highland Spring, has unveiled a major new brand campaign – ‘Brave By Nature’. A multi-channel campaign, it is the latest in
Teeling Whiskey, Ireland’s leading independent whiskey producer, has celebrated the second anniversary of its award-winning distillery. There was even more cause to celebrate on the day as it also welcomed
Nature Valley, the UK’s number 1 bar in regular cereal bars[1] has announced Britain’s top female tennis player, Johanna Konta, as its first UK brand ambassador. The link-up demonstrates Nature
Pladis, the fast-growing global biscuit and confectionery company, and JD.com, China’s largest retailer – online or offline, are joining forces to bring a new range of snack foods imported from
The food and beverage sector is dealing with constantly changing requirements imposed by clients and suppliers such as exchanging messages
British consumers are developing a growing taste for home-grown brands, according to Kantar Worldpanel’s fifth annual barometer of the nation’s
The fifth annual Brand Footprint Ireland ranking from Kantar Worldpanel, measuring which brands are being bought by the most consumers
Häagen-Dazs has announced a major brand reset, to bring a new generation of shoppers on board as part of a
Bord Bia and 21 Irish food companies are exploring new opportunities with Continental European food retailers as they look beyond their
Peter’s Food Service’s successful Welsh Rugby Heroes campaign has been recognised at this year’s CIM Marketing Excellence Awards, beating off
Diageo and The Loop have launched the world’s first GUINNESS EXPORT HOUSE at Terminal 2 in Dublin Airport. This state-of-the-art
Bord Bia (Irish Food Board) has launched its new trade communications strategy for Irish beef in the Italian market. The
Barilla Group, the world’s largest pasta producer, has reached a long-term agreement with Roger Federer, considered one of the greatest
Premier Foods has agreed to renew its strategic global partnership with Mondelēz International concerning the long-standing licence to produce and
DS Smith has designed and created an eye-catching Viking ship display to help Royal Unibrew’s export brand, Faxe Beer, improve
Tesco is launching the next stage in its ongoing efforts to make healthier choices a little easier for customers, colleagues
OAL Group has secured a £448,850 Innovate UK funded project to further develop its APRIL™ robotics material handling systems for
Matthew Clark, a leading UK drinks distributor, has teamed up with Paragon to enhance its customer experience while minimising the
Tetra Pak is revolutionising its issues diagnosis and resolution service, using mixed reality to reduce machine downtime and productivity loss
The Norwegian Seafood Council is launching a new country of origin mark for Norwegian seafood – ‘Seafood from Norway’. The
The UK’s largest producer of healthy meat alternatives, Quorn, has registered its entire Vegan Range with the Vegan Trademark, calling
Tetra Pak is transforming its Services by pioneering the use of the latest digital technologies. The company has launched a
Carlsberg has launched a £15 million, integrated marketing campaign called ‘The Danish Way’, aimed at revitalising its Carlsberg and Carlsberg
Coca-Cola Great Britain is accelerating its investment in Coca-Cola Zero Sugar as new data from Nielsen shows that nine months
After almost two years in the making, Deliveroo Extreme Delivery, the innovative new concept taking the food delivery industry to
UK convenience foods group Premier Foods is launching a new range of indulgent cakes bites – Mr Kipling’s Delectable Delights.
Asda has paved the way as the first UK supermarket to approach The Vegan Society with intention to improve the
Müller UK & Ireland has launched three new yogurt products as it continues to grow the category through innovation and
Fox’s, the £250 million UK biscuit company, has improved its forecasting, manufacturing and promotions planning practices after implementing new supply
Food and drink exports from Scotland grew by £421 million in 2016, to a record £5.5 billion. The latest figures
Lighthouse Systems, the UK-based Manufacturing Execution System (MES) vendor, is a Finalist at the Gatwick Diamond Business Awards, 2017, in
A major new Bord Bia campaign to support Irish beef exports to Germany has been launched by Bord Bia (Irish
By Jennifer Sillars, Food & Drink Marketing Executive, Ideagen The UK food and drink sector is an economic success. The
Teagasc, the Irish agriculture and food development authority, recently outlined its dairy and nutrition research to Chinese food companies at
Russian Standard, world’s leading Russian premium vodka, has launched on the Icelandic market through the distribution network of Haugen-Gruppen, a
Bord Bia (Irish Food Board) has opened its new office in Warsaw, Poland, from which it aims to drive exports
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