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Cereal Partners Worldwide to Invest SFr35 Million in New Factory

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Cereal Partners Worldwide to Invest SFr35 Million in New Factory

Cereal Partners Worldwide to Invest SFr35 Million in New Factory
May 03
11:55 2011
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Cereal Partners Worldwide (CPW), a joint venture between Nestle and General Mills, will invest SFr35m (Eur27m) over two years in the construction of a new breakfast cereals factory in Malaysia. The factory – due to begin production in 2012 – will make Nestle breakfast cereal brands Koko Krunch, Honey Stars, Cookie Crisp, Koko Krunch Duo and Milo, for consumers in Malaysia, and for export to Singapore, Indonesia and Thailand.

Located in Chembong, Negeri Sembilan, the 6,500 sq m factory will enable the local production of Nestle breakfast cereals for the first time in Malaysia, which are currently being imported. The new factory will be built next to an existing Nestle factory, which produces popular confectionery brands including Kit Kat.

The new factory will be the third CPW cereals production centre in Asia, as Nestle breakfast products in the region continue to increase in popularity. The two other factories are in Lipa, in the Philippines, and in Tianjin, China. They will maintain existing production capacities for their respective domestic markets, as well as for export to other Asian countries.

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