FDBusiness.com

Global Premium Water Growing 8% a Year

 Breaking News
  • Burts Snacks Announces New Managing Director Spread the loveBurts Snacks, one of the UK’s leading independent snacking companies, has announced that its chairman and managing director, David Nairn is stepping down after 14 years leading the...
  • Kerry Group Shows Resilience Spread the loveKerry Group, the global taste & nutrition and consumer foods business, has reported a 4.3% decrease in revenue to €3.4 billion for the first half ended 30 June...
  • A Year of Two Halves For Diageo Spread the loveDiageo has reported an 8.7% decline in net sales to £11.8 billion and a 47.1% decrease in operating profit to £2.1 billion for the year ended June 2020...
  • Heineken Impacted by Unprecedented Challenges Spread the loveNet revenue at Heineken declined by 16.4% organically to €9.243 billion in the first half compared to the corresponding period last year, driven by a 13.4% decline in...
  • Deal Activity in Food and Beverage Sector Falls Heavily Spread the loveNew research from leading business and financial adviser Grant Thornton UK LLP has found that deal activity in the food and beverage sector has fallen in the second...

Global Premium Water Growing 8% a Year

Global Premium Water Growing 8% a Year
December 07
10:22 2018
Spread the love

Global sales of premium bottled water reached US$16.5 billion at consumer prices in 2017, 48% more than five years ago, according to a new report from Zenith Global, the global food and drink experts. Consumption volume also rose strongly by 26% over the five years to 11.2 billion litres.

“This 8.1% annual value growth, compared with 4.8% annual volume growth, shows how premium waters are adding value for consumers,” comments Zenith Global Chairman Richard Hall. “The most popular premium waters are high quality, differentiated and inspirational brands, often with distinctive, natural heritage.”

The overall bottled water market, including flavoured and functional waters, has been growing strongly in recent years. The main drivers have been healthy hydration, convenience, affordability and reliability.

Premium water perceptions can be subjective and may differ from one market to another. Zenith Global uses a combination of criteria including price, design, distribution, target audience, brand story, provenance, purity, water type and purchase frequency. Consumers may value provenance over purity in one country and the opposite in another.

The 2018 Zenith Global Premium Water Report highlights the dominance of Europe in both volume and value, as well as exploring the development of emerging markets, with a deep-dive into five key countries: China, Japan, United Arab Emirates, United Kingdom and United States.

It also assesses the relative importance of still or sparkling, along with water provenance and health claims. The report concludes with estimates for the segment’s future outlook.

Full details of the 2018 Zenith Global Premium Bottled Water Report are available online. Zenith Global can also develop a bespoke review of the premium water market based on more precise individual business requirements. Contact Zenith Global on +44 (0)1225 327900 or e-mail insight@zenithglobal.com.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements