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HARIBO Group to Build Manufacturing Plant in the US

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HARIBO Group to Build Manufacturing Plant in the US

HARIBO Group to Build Manufacturing Plant in the US
March 28
11:30 2017

HARIBO Group, the German confectionery manufacturer, is planning to build its first manufacturing facility in the United States of America. The world market leader in the fruit gum and liquorice segment, HARIBO is a family company which is now run by the third generation. It currently operates 16 production facilities throughout Europe, and employs nearly 7,000 people world-wide.

“The decision to build a manufacturing facility in Wisconsin is of great importance for the HARIBO Group,” says Hans Guido Riegel, managing partner of the HARIBO Group. “HARIBO of America is the fastest growing sugar confectionery business in the USA, hence the strategic importance of our manufacturing facility to commence production in 2020.”

“HARIBO has already been in the process of selecting a location for a first manufacturing facility in the USA for several years. In an elaborate process, we have examined many different sites. We are very excited to announce this important decision,” states Rick LaBerge, executive vice president and chief operating officer at HARIBO of America.


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