Nestlé is One of the World’s Top Ten Most Reputable Companies
Nestlé has been named one of the top ten most reputable companies in the world in the annual ‘Global RepTrak 100’ study. The company achieved ninth place in the study, which is designed to understand how organisations build trust and support with the general public worldwide.
It is the first time Nestle has ranked in the top ten, moving up three places from last year to become the highest scoring food and beverage company in the 2013 study.
More than 55,000 consumers from the world’s 15 biggest economies were interviewed for the study by the leading reputation management consultancy Reputation Institute.
“Nestle has a strong reputation with consumers around the world,” says Kasper Ulf Nielsen, executive partner at Reputation Institute. “Consumers trust, admire and are willing to support Nestle because the company is seen to deliver on expectations within all seven dimensions of reputation, from high quality products to fair business practices, good social responsibility and strong financial results. The leading companies work with reputation as an integral part of their business and Nestle is a good example of the business benefit a strong reputation can give if managed well.”
