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New Coca-Cola Campaign Encourages Reuse of Plastic Bottles

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New Coca-Cola Campaign Encourages Reuse of Plastic Bottles

August 10
13:23 2013
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In a new campaign, Coca-Cola encourages customers to tap into their creative side and reduce waste. The new environmental initiative aims to increase the recycainability fun, and to encourage them using their imaginling and reuse of plastic bottles during the summer months. Known as “Don’t Waste. Create,” the latest campaign from the beverage giant hopes to engage consumers by making sustation.

So what could a Coke, Dr Pepper, Sprite or Fanta bottle transform into? Suggested ideas include a self-watering bottle plant pot for the unreliable flower tenders among us, and a bottle bird feeder to look after the wildlife. Parents can download idea sheets for more quirky creations. After families have completed their activities, they are encouraged to recycle their inventions – so that one day it could become another bottle, plant pot or bird feeder.

Coke’s campaign website will ask their customers to take a recycling pledge, but not without an incentive. Parents will get 50p off their next participating beverage (Coca-Cola, Coke Zero, Diet Coke, Dr Pepper, Sprite or Fanta), and not only that, they could bag themselves a “glamping” holiday for the whole family in France. All this while helping the planet.

“Don’t Waste. Create” Coca-Cola Campaign Aims to Increase Recycling

Nick Brown, associate director of Coca-Cola Enterprises, says the campaign “encourages families to think more sustainably while having fun, giving them a tangible way to help reduce their household waste.”

By taking the initiative online, the campaign can access a wide audience and make it easy for customers to participate, he said. Launching tomorrow, the initiative will run for six weeks online at Sainsbury’s website, which will link to the “Don’t Waste. Create” campaign website.

Not only will it help families learn about the significance of recycling, but it will also provide activities to keep the children busy throughout the summer holidays and get them connecting with nature.

Coca-Cola is always finding new ways to campaign. Back in April, their “Share a Coke” initiative saw personalised bottles hit UK shelves, with the 150 most popular names ranging from Aaron to Zoe. This was the first time the scheme hit Europe, and was first launched in Australia back in 2011.


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