New Limited Edition Absolut Vodka

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New Limited Edition Absolut Vodka

New Limited Edition Absolut Vodka
October 27
11:01 2010
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Pernod Ricard has unveiled its new limited edition Absolut vodka – Absolute Glimmer. The new product features a highly innovative glass bottle, produced and decorated in-line at Ardagh’s Limmared plant in Sweden.

Ardagh worked closely with Pernod Ricard to create a completely new appearance and texture for the iconic brand’s bottle. Previous limited editions, produced and decorated by Ardagh, have applied a variety of labelling and surface printing techniques onto the distinctive Absolut bottle.

“For the first time we have challenged the Absolut bottle design to create something truly different. Limited Edition provides the trade with an engaging consumer proposition by representing something genuinely bold, innovative and interesting in-store,” says Mark Hamilton, Pernod Ricard UK’s head of marketing for vodka.

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