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Pernod Ricard Completes Domecq Disposal

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Pernod Ricard Completes Domecq Disposal

Pernod Ricard Completes Domecq Disposal
April 04
12:00 2017

Pernod Ricard has completed the €81 million sale of its Domecq brandies and wines business to Bodega Las Copas (a Spanish joint venture between the Emperador Group and González Byass). The disposal includes the brand portfolio of Mexican brandies Don Pedro, Presidente and Azteca de Oro as well as the winery related to the production of Mexican wines in Ensenada, together with the relevant inventories related to the Domecq brands in several markets, including Spain, United States, Belgium and the Netherlands, among others.

The disposal is in line with the Pernod Ricard’s strategy to simplify its portfolio for growth and focus on its priority spirits and wines brands. It reinforces the presence of Bodega Las Copas in the global brandy category.

Grupo Emperador Spain is a wholly owned subsidiary of Emperador, the largest brandy company in the world based in Asia with a market leadership position in the Philippines and with presence in 100 countries and operations across South-East Asia and Europe.

González Byass is a family winery with well-known brands such as Tío Pepe Fino, Noé, Apóstoles and the Solera Gran Reserva Lepanto.


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