Perrier Jouët unveils champagne bottle with luminescent label
Perrier Jouët has partnered with packaging innovator Dapy Paris to develop new electroluminescent labels for its bottles of champagne.
Perrier Jouët’s Belle Epoque champagne has adopted the new labels with floral decoration, which becomes luminous and glows in the dark. It will be seen across the brut and rosé varietals of Belle Epoque in 75cl, magnum and jeroboam sizes, adding value and providing a novel innovation that was perfect for lovers of nightlife, the champagne producer said.
“Thanks to a process patented by Dapy Electronics, the label replicates the anemones by a multi-layer four-colour printing process,” Dapy explained. “This label merges with the decoration of the bottle.
“By simply pressing a button hidden in a compartment in the hollow base of the bottle, the light illuminates the anemones and logo for the delight of night owls. As the entire system is waterproof, the bottle can be immersed into an ice bucket to be kept cool.”
The Paris-based packaging studio said that the label made each champagne bottle “an exclusive edition to be seen by all”.
